Importance Media For Business Organisations-Myassignmenthelp.Com

Question: Discuss About The Importance Of Social Media For Business Organisations? Answer: Introducation Social media posts of an organisation can drive the targeted traffic as well-placed social media images or any posts can make the difference for the organisation. Social media pages of an organisation can be used to increase SEO (Search Engine Optimisation). Social media helps to generate a large amount of customers' data and demographic influences. In a single day, more than 510 million tweets, 95 million Instagram images and 4.4 billion Facebook likes to happen on social media (Munar Jacobsen, 2014). Organisations need to be aware of the facts and engage the customers to be active on organisation's pages. Moreover, the business organisation can increase brand loyalty through presence in social media and it is easier for any customers to reach that organisation. Organisations can run targeted advertisements as social media ads are not expensive and these advertisements can bring real-time results (Ashley Tuten, 2015). In addition, business organisations can find about competitors strategies in business through social media, Strategic problems in using social media Today's businesses are facing the problems of using social media as choosing the strategy between local and global. If a business is operating in multiple countries, the social media planning must be careful. The organisation needs to make a balance between global or local strategies as it can have advantages from global strategy or it might find opportunity by speaking colloquial terms on a particular occasion. Cultural understanding of each country must be kept in mind before sharing any post on social media page (Jacobs et al. 2016). In addition, maintaining brand reputation is important as experienced editors should not post anything that might hurt the sentiments of any particular class of society. As stated by Chang, Yu Lu (2015), knowing the difference between offensive images or funny posts is necessary. Users on social media can post publicly anything about the organisation or can post queries about anything. The business organisations need to resolve the issues before it g oes viral and brings negative impact on the organisations. Crafting the responses at right time with the solution is the biggest challenge for business now on social media (Kumar et al. 2013). In promoting the products or services of the organisation, ensuring the conversation or consistency in scheduling posts are necessary. Reflective and constructive analysis of Southwest Airlines in using social media In the summer of last year, Southwest Airlines was struck by technology failure. Website and social media pages were down for more than 12 hours and this led to cancelling the flights. This 12 hours incident shook Southwest Airlines and they had to cancel the flights for next four days. Southwest tried to answer each of the customers' query and they admitted their apology. Southwest team admitted their fault and profusely said sorry for the inconvenience (Convinceandconvert.com, 2017). They posted images and videos in order to personalise the response on Facebook and Twitter, however, users complaints poured on social media. IT cell of the organisation seemed to get offended by this and IT outrage began. Twitter and Facebook queries and grievances unanswered for days. It was obvious that, this crisis impact on all social media channels. On Instagram, people started to give angry-face emoji. Social media is cost-effective; however, strategies should be efficient. Southwest's live vide o was a good trick and gaining sympathy in social media crisis was needed then. Saying sorry in urgent need of the customers was needed and Southwest proved that website is not only the crisis home for the online platform. In today, Southwest Airline is giving priority to all the social media channel and they treat each one is customer service channel (Convinceandconvert.com, 2017). Southwest now takes the strategy of listen first and they now personalise the audiences queries. Southwest shares real images and contents that the users like to see. Southwest management asks the team members to sign their names before handling the Facebook pages. Southwest has 20 local stations for Facebook and they share local contents. Southwest now generates good social media presence through social business strategy; it has 495K Twitter followers, 5,570,000 likes on Facebook and on Instagram, it has 370K followers. Reference List AReference ListC., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Baer, J., (2017). 6 Unforgettable Lessons from Southwest Airlines Social Media Crisis. Convince and Convert Social Media Consulting and Content Marketing Consulting. Retrieved 14 September 2017, from https://www.convinceandconvert.com/social-media-case-studies/6-unforgettable-lessons-from-southwest-airlines-social-media-crisis/ Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), 777-782. Jacobs, R., Boyd, L., Brennan, K., Sinha, C. K., Giuliani, S. (2016). The importance of social media for patients and families affected by congenital anomalies: A Facebook cross-sectional analysis and user survey.Journal of pediatric surgery,51(11), 1766-1771. Kumar, V., Bhaskaran, V., Mirchandani, R., Shah, M. (2013). Practice prize winnercreating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey.Marketing Science,32(2), 194-212. Munar, A. M., Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media.Tourism management,43, 46-54.

Marketing Management for Mercedes Benz S Class- myassignmenthelp

Question: Discuss about theMarketing Management for Mercedes Benz S Class Coupe. Answer: The Mercedes Benz S Class Coupe Night Edition The Mercedes Benz S Class Coupe Night Edition car was launched in 2017 and it has six cylinders with a top speed of 250. The car is a Mercedes Benz brand which is one of the widely known luxurious and well-built automobiles from German. It is a two-door model car making it to be liked by many people. The vehicle has distinctive radiator grilled with a sing louver in high-gloss black; it also has paintwork in Selenite grey Magno which is optional. The company came up with this vehicle to be among the world leading top cars. Therefore, the vehicle was manufactured targeting rich and prosperous customers (Mercedes Benz, n.d.). Steps involved in writing a marketing plan A marketing plan is one of the most vital components when starting a business. It helps businesses to focus on how they are going not only to make a profit but also keep their customers. It states the objectives of business, its facts, and numbers (Cameron, 2014). The plan also shows the product to be sold, the customers and tools and tactics one can use to achieve sales. The following are step involved in coming up with a marketing plan. Positioning Position refers to coming up with a way of identifying the benefits of the product to the customers and the space it may occupy in the market. It involves coming up with a good image in the consumer's mind that is how one wants people to view your product about market and competition. To achieve this one needs to come up with the uniqueness of the product that will differentiate it from that of competitors. The Mercedes Benz S Class Coupe Night Edition' is highly positioned with a speed of 250, has a distinctive radiator which is grilled with a single louver in high-gloss black which gives them an upper hand from competitors and also drawing customers attention. Objective Setting the objective entails coming up with what one wants to accomplish with the product. What one wants to achieve should be (SMART) which means being specific, measurable, attainable, reasonable and timely. The primary objective of this brand of Mercedes Benz is to bring out a good quality of a car with high technology that targets customers from a higher class. Strategy The strategy involves taking time to decide and come up with something that will help achieve the objectives. In this part one identifies a space in the market segment that has not been touched. For one to achieve their goals they need a product that challenges the existing one. For example, the Mercedes Benz S- Class, has high technology and also contains internal features with security systems. Coming up with a vehicle with security systems is a good strategy because many vehicles lack security systems. Tactics/planning For any beneficial marketing plan, there must be tactics to be used to achieve the objectives. The tactics involve using the resources and experiences available to come up with actions or activities that are able run with resources available (John, Katherine Jocz, 2012). In this category marketing communication is the vital aspect. Mercedes Benz S Class Coupe uses online platforms for marketing which is a tactic that reaches customers all over the world without spending a lot of money (Mercedes-Benz, 16). SWOT Analysis SWOT is a useful marketing tool which is used to unveil the internal and external factors of the business. The acronym SWOT stands for Strengths and Weaknesses which are internal factors while Opportunities and Threats are external factors. Internal factors are the resources and experiences that are available which may include financial, human, physical, and natural resources (Blythe, 2009). External factors are those things that are uncontrollable by the company or business; they include; political and economic regulations, funding, marketing and economic trends. Therefore it helps to know how to run companies and businesses without incurring losses. Strengths and weaknesses Strengths are the advantages an organization has over the others. This the uniqueness of a product and factors that make customers go for it, while weaknesses are what things an organization should improve or avoid and the factors that can lead to losing of customers. When there is no good relationship between employees and employers, then that is a weakness and when there is a good relationship that is the strength to the organization because they will work together. The Mercedes Benz has a good reputation with customers, and their products are viewed as those of quality. The Mercedes Benz S Class Coupe can capitalize on these to get customers. The weakness of this product is that there is slow customer response to the product because it is still new. Therefore weaknesses can be overcome using strengths. Opportunities and threats These are the interesting trends that businesses can be aware of and pick them up for their benefits. It also involves changes in technology and government policies. It also involves changes in lifestyle and social patterns, while threats are obstacles faced in an organization. Threats are people like competitors and changes in technology that threaten other positions and having debts (Adam, Wim Micheline, 2011). The opportunities that are there for the Mercedes Benz S Class Coupe include the availability of technology that helps one reach customers everywhere with ease. The brand can also export their vehicles through easier transport like water and air. The threats available include the fact that the brand has to come up with innovations every time because the technology is always changing. Competition from other automobile companies will be high, and they have to be ahead. Opportunities should be used to overcome threats available (Kim, Hayes, Avant Reid, 2014). Therefore, it is clear that Mercedes can focus on the opportunities that exist in its market environment to ensure that it surpasses the treats that exist in the context. Competitor Analysis Competitor analysis entails relating competitors to yourself to see how you can move past them. This helps an organization to be clear and confident. One should consider what makes their product unique from those of competitors so that they can gain more customers (Perreault, 2010). An organization has to look out for ways of attaining more customer and these means that their marketing and advertising strategies should be better than those of competitors. For example, Mercedes Benz Company has a web site to market their brands and for this reason get a lot of customers. Mercedes Benz S Class Coupe has better features than other vehicles. It is a two-door model with exclusive wheels, matt paint finish and high-quality special-effect pigment that puts it ahead of other brands (Kumar, Sharma Gupta, 2017). Mission The mission refers to the primary purpose of an organization. Usually, the mission is a statement that summarizes the business organization, its companies and the vision that it has in the industry. It is what a business owner wants to put across to the customers this is the type of message they want to be associated with their company. How they want customers to know about them and their competitors to view them (Top gear, 2017). The mission for Mercedes Benz S Class Coupe is perfection; this is to provide best quality brands of cars to the customers in the whole world. Marketing Objectives To reach a wider market in the next six months. To build brand awareness as it is a new product. To create good customer relationships. Financial Objectives To ship vehicles in large quantities to minimize on individual shipping costs. To ensure the profit attained is more than the money used in production. To use less than 1, 000,000 dollars for advertisement so that much money can be spent on innovation. Marketing Mix Strategy These are tools that a company uses to get a response from their customers. It consists four Ps of marketing which includes the product, price, place, and promotion. The products are the goods offered by the company; the price is what customers pay in exchange for the product, place or distribution is where customers can access the product and promotion are features and benefits of the product communicated to customers for persuasion. The company can use social media platforms and websites to pass information (Robert, 2016). The Mercedes Company can use the internet to show for example how a product is of different qualities, image, brand, and design. For example, Mercedes Benz S Class Coupe Night Edition has different colors to cater for every customer. The price can be circulated through social media for different customers as people use different social media platforms (Luan, Sudhir, 2010). Place or distribution can be assessed easily as the company can use the website to point out places where customers can access their products (Sinapuelas, Wang Bohlmann, 2015). Promotion can be done through advertising, for example, the brand can make a video of a moving vehicle and how it is driven on social media platforms. Its images can be displayed on their websites. This way it will have used digital communication to reach the customers. Action Programs designed to achieve Marketing and Financial objectives To reach a wider market or audience, and to build awareness, the brand has come up with a group of people to come up with websites and open social media platforms. One of the programs designed is updating the website of the product on a daily basis so that in the case of any changes customers have full information (Mintz Currim, 2013). The social media platforms are also to be updated daily and help in communication with the target market. The customers can ask their questions on the social media platforms and contacted to create good relationships (Maggon Harish, 2015). Another program designed is the brand has come up with a group of managers that will take charge of finances. This is to ensure a lot of money is not used in production than the profit they get. This team is also there to ensure that cars are shipped to the countries in bulk and not one on customer order. This way they will reduce the amount of transport used. This team also has advertisement managers that will look for best ways of advertising the product like media platforms without spending much (Hartmann, Nair Narayanan, 2011). Implementation and control of marketing plan The process of managing the implementation and the control of the marketing plan helps to ensure that a company achieves the objectives set. It involves organizing and giving direction to people and coming up with a group of people to ensure objectives are achieved. During this process, the manager should look for the correct people to work with and use the available resources adequately (Wood, 2008). For example one of the objectives of Mercedes Benz S Clas s Coupe is to get to many customers in the world in six months so the manager should use the correct people and available resources adequately to ensure it is achieved. Marketing control is there to monitor and evaluate the marketing activities being carried out. Monitoring helps the company to know what is going on and the information that they get can be useful (Laudon Laudon, 2010). Without monitoring some things can go astray for example how resources are used should be monitored. Mercedes wants to use less than $1,000,000 in advertising in six months, and market control can ensure this. Therefore, the process of implementing the marketing plan is critical and be considered with care for its successful execution. Besides, the control strategies such as the monitoring and evaluation have played a critical role for the success of the business. Conclusion In conclusion, coming up with a marketing plan gives businesses an easier way of dealing with the products. This helps them to know what to do when and where for what reasons. Carrying out a SWOT and competitor analysis is also important to the organization. This helps them to maximize on strengths and opportunities and try their best to do away with weaknesses and threats. Competitor analysis also helps on the deal with competition and move ahead. Besides, the organization's adoption of the 4P's marketing strategy is critical since it helps the company to achieve its marketing objectives. Therefore market research is an important factor to any organization. References Adam, S., Wim, N. Micheline, G. (2011). Entrepreneurship, Innovations and Economic Development. Oxford University Press, ISBN No. 978- 92-808-3093-4 Blythe, J. (2009). Key Concepts in Marketing. London: Sage Publications. ISBN978-1-84787-498-6 Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Hartmann, W., Nair, H. Narayanan, S. (2011). Identifying Casual Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, Vol. 30(6), pp. 1079-1097. John, A., Katherine, E. Jocz (2012). All Business is Local: Why Place Matters More than Ever in a Global, Virtual World. Penguin. Kim, K., Hayes, J., Avant, J. Reid, L. (2014). Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010, Journal of Advertising, Vol. 43(3), pp. 296-316. Kumar, V., Sharma, A. Gupta, S. (2017). Accessing the influence of the strategic marketing research on the generating impact: Moderating roles of models, journals, and estimation approaches, Academy of Marketing Science Journal, 45(2), 164-185. Laudon, K., Laudon, J. (2010). "Management Information Systems: Managing the Digital Firm." Eleventh Edition (11 ed.). New Jersey: Prentice Hall. Luan, Y. Sudhir, K. (2010), Forecasting Marketing-Mix Responsiveness for the New Products, Journal of Marketing Research, Vol. 47(3), pp. 444. Maggon, M. Harish, C. (2015). Revisiting The Relationship Marketing and the Customer Relationship Management in the Leading Tourism and the Hospitality Journals: Research Trends From 2001 to 2013, Journal of Relationship Marketing, Vol. 14(1), pp. 53-77. Mercedes Benz. (n.d.). S-class coup Night Edition: Even more exclusive. Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mercedes-Benz. ( 2016, dec, 16). Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mintz, O. Currim, I. (2013). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing, Vol. 77(2), pp. 17. Perreault, W. (2010). Essentials of marketing: A marketing strategy planning approach Robert, M. (2016). 2017 Mercedes-Benz S-Class Coupe "Night edition." Retrieved from https://www.topspeed.com/cars/mercedes/2017-Mercedes-Benz-s-class-coupe-night-edition-ar175439.html Sinapuelas, I., Wang, H. Bohlmann, J. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions, Academy of Marketing Science Journal, Vol. 43(5), pp. 558-573. Top gear. (Apr 2017). Retrieved from https://www.topgear.com/car-reviews/mercedes-benz/s-class-coupe/s500-night-edition-2dr-auto/spec Wood, M. (2008). The marketing plan handbook. Pearson Prentice Hall

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Leslie Marmon Silko, “Lullaby” Essays

Leslie Marmon Silko, â€Å"Lullaby† Essays Leslie Marmon Silko, â€Å"Lullaby† Paper Leslie Marmon Silko, â€Å"Lullaby† Paper American Mosaic, July 2011 FOCUS: Leslie Marmon Silko, â€Å"Lullaby† â€Å"Lullaby† is a short story that first appeared in a book entitled Storyteller in 1981. This was a book written by Leslie M. Silko that uses short stories, memories, poetry, family pictures, and songs to present her message. The book is concerned, in general, with the tradition of story-telling as it pertains to the Native American culture. Lullaby seems to be a story of tradition, change, death, loss and the tensions fostered as a result of them between the old couple in the story and the Anglo-American authorities of the time. Throughout the story there are quite a few conflicts. Some are internal between Ayah and herself and others are external ones through Ayah, the white man, and Chato, her husband. The story is told by the main character, Ayah. She’s an old woman retracing tragic memories of life occurrences like the death of her son, Jimmie, in a helicopter crash during a war. She was not sure about what happened to him until a man in khakis drove up in a blue sedan and told her that he was dead and how he died. Jimmie was the one that taught Ayah to sign her name. She regrets this greatly as she relays the loss of her other two children who were taken by white doctors because they were thought to have a disease, allegedly given to them by their grandmother. They were taken because, in fear of the white men who were yelling and pointing for her signature, she â€Å"signed† the children away. Later on, when they were brought to visit, it was apparent the children were forgetting their customs and language; further evidence of the completeness of her loss. These events seem to have severely alienated Ayah towards Chato as well. Especially those specifically related to the children as indicated by, â€Å"She slept alone on the hill until the middle of November until the first snows came. Then she made a bed for herself where the children slept. She did not lie down next to Chato again until many years later when he was sick and shivering and only her body could keep him warm. † Ayah also speaks of her husband’s work (Chato) as a fence mender for a nearby rancher. She took offense at the exploitation Chato endured at the hands of the rancher that employed im, and let him go without hesitation when Chato gets too old to work. As a result they lost their home when the rancher told Chato he [and â€Å"his old woman†] had to be out of the shack [they lived in] by the next afternoon. Despite Ayah’s immense sense of devotion to Chato it seems apparent that she sees him as a weak husband and resents him deeply for it. Though much of the story is of Ayah’s reminiscences, its present tense has Ayah searching for Chato. She finds him walking along the road late on a very cold night [seemingly] in a daze brought on by illness [and wine]. While resting together beside the road she wraps Chato in the army blanket Jimmie sent her thereby eliciting comfort from a symbol of one of her greatest losses. The lullaby she sings to him at the end of the story, as they lie together in the snow, is one that her grand-mother and mother sang to her as a child and seems to provide a sense of closure for her as she sings it. It is one of the last pieces of tradition she can cling to from her own culture as she waits for death to take her and her husband from under the cold, clear winter sky.

The Impact of Good Corporate Governance in Internal Control Essay

The Impact of Good Corporate Governance in Internal Control - Essay Example As result, nowadays, the corporate governance has a significant role to the companies to escape from failures in collapses or fraud. However, the discovery and prevention of fraud are significant challenges facing the business environment. Therefore, the ways in which companies' deals with fraud may enhance either the internal control and independent internal auditor or the need for forensic accounting. The forensic accounting is increasing in many organizations to identify situation, systems and security weaknesses by design and advise measure to reduce and limited inherent risk in the organization. The Enron and WorldCom in the US corporate collapses and fraud shook the foundation of the financial system and corporate governance, therefore; regulators in the U.S reform corporate governance by established the Sarbanes-Oxley act in June 2002 and Cadbury in the UK, in 1992, which now combine code. This assignment will illustrate the impact of good corporate governance in internal cont rol and internal auditing function to prevent fraud and detection. 2. Corporate governance and the prevention of fraud and detection Through the decades, the increase of the complexity of organizational activities have resulted to the increase of the difficulty of their control.   However, a mechanism should be also established ensuring that the rules and the guidelines included in the firm’s corporate governance scheme are followed. In any case, the value of the corporate governance as a framework for preventing fraud and defection across the organization cannot be doubted. This view is analytically explained below referring primarily to the main aspects and the role of corporate governance as a strategic tool for monitoring the progress of the organization in regard to its aims and mission; at the next level, the role of corporate governance in preventing fraud is presented explaining the challenges and the benefits of the involvement of corporate governance in such activity. 2.1 Corporate governance – role and characteristics Different approaches can be used in order to explain the role of corporate governance in modern organizations. In accordance with Anand (2007) corporate governance is a framework that ‘incorporates almost every aspe ct of corporate life’ (Anand 2007, p.77); however, it is explained that in its common form, the corporate governance framework consists of rules that aim to protect the interests of the firm’s shareholders (Anand 2007). On the other hand, Du Plessis et al. (2010) note that the term ‘corporate governance’ can incorporate many elements; among these elements two are considered to be the most important: the promotion of the interests of the shareholders and ‘the regulation/ monitoring of the corporate conduct’ (Du Plessis et al. 2010, p.10).  

Designing and Implementing Effective HRD Programs Essay

Designing and Implementing Effective HRD Programs - Essay Example Hence, selection of appropriate methods that fulfill the purpose of training has an incremental effect on employees’ skill set and motivation, and relevance to management’s objectives needs to be selected (Carr, 1999). Â  In the light of my past experiences, it was observed that where HR department managed to select appropriate training topics for the workforce, training sessions intended to develop soft skills i.e. presentation skills etc, were considered as a leisure activity due to ineffective evaluation processes with intangible outcomes. A thorough analysis of the research method helped in developing an understanding that evaluation processes need to be amalgamated into the lesson plans and overall activity planning. Furthermore, peer evaluations and knowledge of industry’s best practices on the subject matter along with a concrete understanding of intended outcomes helps in developing relevant and effective evaluation processes. Â  Rockwell Collins faces a major issue of lack of accessibility of training resources to the employees as it has an extensive workforce scattered at different stations. Since the HR department is centralized and does not have a physical presence outside headquarters, it is important to identify how the training can be made available to the employees outside the physical proximity of HR department. First and foremost, support of organizational leadership needs to be acquired in order to extend delivery of training in secondary workstations. Secondly, close observation of employee performance and work schedule needs to be performed. Where HR department is aware of employees schedule outside headquarters, sending company’s trainers at a particular destination and arranging training may do the needful.

Operations Management Plan for a Company Essay Example | Topics and Well Written Essays - 3000 words

Operations Management Plan for a Company - Essay Example The company is also determined to maintain a Customer Support Service, which matches with the best in the industry. The company wishes to maintain a strict control on the movement of input components and materials to the assembly plants, the assembly process, the dispatch of finished product to the dealers, and actual sale to the end user, in order to optimize the operations and maintain cost effectiveness and customer satisfaction. All the operations are to be centrally monitored at the head quarters at Osaka, Japan. Key issues in the supply chain and logistics management, customer support, quality assessment tools and quality management techniques are discussed, taking into consideration the impact of the geographical spread of the component suppliers, manufacturing bases, distribution channels, customer support centers and end users. 1. Processor Chip: This is to be procured from southern China. It is suggested that at least one additional source may be developed for the processor chip to avoid unforeseen supply problems in future. Assembly Plants: As seen from the supply chain diagram, the above materials are supplied to the two assembly plants, one located in Thailand, and the other in Mexico. Hence, it will be additionally beneficial to finalize at least one component supplier for each component category geographically close to each assembly plant. Major supplies of components to an assembly plant can be made by the suppliers geographically close to it, and materials from other suppliers may be diverted only in case of delivery problems. The quality checking of the incoming materials is done after receipt of incoming materials at the assembly plants. After assembly operation at the assembly p