Disagreements on the Interpretations of the Zhuangzi Essay

Contradictions on the Interpretations of the Zhuangzi - Essay Example These distinctions can be summarized in introducing two present day investigations and understandings of certain pieces of the Zhuangzi, with accentuation on the administering powers that shape and control the universe. For essayist Erica Brindley, she deciphers the Zhuangzi as the main impetus and unending wellspring of intensity that moves the universe and is above even Heaven itself is the Dao ?, which is â€Å"an upstanding way†, â€Å"a method†, â€Å"a path†, or â€Å"a truth†.1 The Dao permits the expansion of decent variety, along these lines any sort of strategy is viewed as satisfactory as long for what it's worth in accordance with reality, making it a repeating or a round idea. In the interim author Michael J. Puett deciphers Heaven or Tian ? as the zenith in the all inclusive chain of command and administers laws starting changes and changes, like man controlled society as a social order.2 Because the two writers read and deciphered the Zhuang zi utilizing two unique terms with contrasting belief systems, there are contradictions between the two, wherein Brindley’s translation of the Zhuangzi shows that the universe has a cyclic nature available through amazing quality, while Puett’s understanding states that the widespread pecking order is direct with Heaven at the pinnacle, and man should live in offset with it without entering greatness. Examinations of the Two Interpretations of the Zhuangzi Brindley’s translation of the Zhuangzi gives a more noteworthy accentuation on the Dao as the sweeping, dynamic, unbounded and boundless main impetus that shapes the universe and starts its steady transformations.3 This is because of how she clarifies a few thoughts in the Zhuangzi utilizing the Dao as the significant impact. For instance, she deciphers the Dao to be generic, in this way when an individual joins with it, the view of oneself stops to exist and gets undefined through void, Wu ?. Along these line s this individual doesn't demonstration voluntarily any longer, on the grounds that oneself is no more. A section from Zhuangzi makes reference to the unoriginality of the Dao: â€Å"The Way has its world and its signs however is without activity or structure. You can hand it down however you can't get it; you can get it yet you can't see it (Zhuangzi 6.9).†4 The thought is like Descartes’ â€Å"I think, in this manner I am†, yet rather it becomes I never again am, and subsequently my considerations are not mine.5 This diverts musings from something individual to something that isn't from the individual, along these lines being indifferent. Then again, Puett’s translations of the Zhuangzi gives more accentuation on Heaven to be the one overseeing all progressions that occur known to mankind, and that people must endeavor not to neutralize it, yet rather follow its patterns.6 This is on the grounds that opposing or controlling these progressions makes indi viduals angry, and will transform into an interminable pattern of disappointment, while permitting changes to occur as destiny brings one joy and harmony. This can be additionally clarified utilizing an entry from Zhuangzi: â€Å"Such things every once in a while may happen to come your direction. At the point when they come, you can't shield them from showing up, yet when they withdraw you can't prevent them from going (Zhuangzi 16.5).†7 By permitting things to occur as indicated by the examples of Heaven and doing without all, man can undoubtedly live in harmony. Another contradiction among Brindley’s and Puett’s translations of the Zhuangzi is on how regularity or humankind is characterized. For Brindley, what the universe makes that man doesn't see typical are the results of how the Dao permits assorted variety to exist in the universe, while for Puett anything that exists in nature, whether or not people think of it as ordinary or not are as yet the results of the desire of Heaven and are in this way â€Å"heavenly†. The two writings both referenced the accompanying section from Zhua

A Introduction To Satellite Television

An Introduction To Satellite Television Satellite TV first the customer advertise in the mid 1990s. Dishes made for the normal family were costly and occupied a ton of room in the nursery. I n the initial barely any long periods of satellite TV just the wealthiest, or more lifelong aficionados of TV, would go to the difficulty of purchasing and setting up a satellite dish. Satellite TV was likewise significantly harder to get than link or communicate TV. In the current day you see satellite dishes on the housetops of most mortgage holders in the UK and without a doubt the remainder of the western world. The significant satellite TV organizations are getting an ever increasing number of individuals to purchase their item with guarantees of movies, sports and particularly news from around the globe. The headway into superior quality TVs and having the option to get a top quality satellite sign has made it much increasingly unmistakable. Satellite Television gives us numerous answers for the issues that accompany communicate TV and, in spite of the fact that not flawless itself, is presently the fundamental method to see TV. In its fundamental structure satellite TV is a great deal like communicate TV. They are both a remote framework for conveying TV programming to a watchers house. Also, the two of them utilize satellite stations to transmit programming by means of a radio sign. Utilizing ground-breaking reception apparatuses communicate stations transmit radio waves to the territory encompassing them. The watchers, be that as it may, get the sign with an a lot littler reception apparatus. Communicate TV works fine it simply has one gigantic downside, which is run. At the point when a communicate recieving wire shoots out a radio sign it is shot out in an orderly fashion. To get these signs you must be in the immediate view of the recieving wire. In the event that you are not the sign may get contorted. Little obstructions, for example, trees or little structures ought not be an issue however greater deterrents, for example, planet earth, would represent an issue. On the off chance that you transmitted a communicate signal over a totally level surface you would have the option to get a sign a large number of miles from the source. Anyway in reality the shape of the planet contorts and shut the sign conveyed from the satellite, to get an ideal sign you would need to be near the recieving wire without any hindrances in the middle. The Satellite TV Solution Satellite TV tackles this issue by transmitting signal from satellites circling the Earth. Since these satellites are so high in the sky it implies there are much more clients in range and view. Satellite TV frameworks transmit and get radio signs utilizing particular reception apparatuses called satellite dishes. Outline of how Satellite TV functions . At the point when the satellites that communicate these radio signs are sent up in to space they are totally sent up in geosynchronous circle. This implies they all stay in one spot in the sky comparative with the Earth. A few realities: Each satellite is propelled into space at 7000mph Every one reaches around 22,200 miles over the Earth. At the point when the satellite is this high and moving at such a speed it will rotate around the Earth once at regular intervals, keeping it similarly situated over the Earth giving consistent sign to the watcher with continuous signs. The Components of Satellite TV In a DTH (direct to home) or DBS (direct communicating) satellite framework there are five significant segments. These are the programming source, the communicate focus, the satellite, the satellite dish and the collector. Programming source this is the place the channels that give the projects are based. This is the place the satellite TV suppliers go to pay different organizations (for instance MTV or Nickelodeon) for the option to communicate there programs through their satellites. Communicate Center The communicate focus is focal piece of the framework. In the communicate focus the individuals who are giving the TV to the viwers at home get signals from various programming sources and afterward pillar a communicate sign to satellites to geosynchronous circle. Satellites The satellites in space get the sign sent from the communicate focus and pillar them down to Earth. Dish The watcher at that point gets this rebroadcasted signal and the satellite dish passes it onto the recipient in the house. Recipient All the beneficiary at that point needs to is process the sign and give it to a standard TV. This is a generally excellent framework to giving a decent quality sign to an enormous region. It has very picture show and sound quality with several channels and the administration is prepared to use in provincial and urban regions and gives a great deal of access to advanced and superior quality programming. Anyway satellite isn't without its downsides. It tends to be very costly to purchase all the gear at the beginning (satellite dish and recipient and so on) and on the off chance that you need to get to satellite TV in numerous rooms in your house be set up for the additional expense. Just as this satellite TV can be dependent upon outrageous climate conditions. Satellite TV signals Satellites signals have far to go before they show up on your TV screen. Along these lines and in light of the fact that they contain extremely top notch advanced information it would be close to difficult to transmit them without pressure. Pressure is characterized, for this situation, as evacuating all superfluous or rehashed data. After the sign is transmitted it is recreated. Satellite TV needs to utilize an extremely interesting kind of video document pressure normalized by the Moving Pictures Experts Group or MPEG for short. This permits the supplier to effectively transmit fundamentally a bigger number of channels than without utilizing this technique for pressure. MPEG principles exist to advance interoperability among your PC, televisionand hand held video and sound gadgets. These MPEG principles are: MPEG-1: this is the first norm. It is utilized for encoding and interpreting spilling video and sound records. MPEG-2: this standard packs records which are utilized and transmitted for a high caliber of video and is the standard for advanced TV. MPEG-4: the capacity of this standard is to pack top notch video onto a littler scope so you can stream it to PCs, cell phones and PDAs. MPEG-21: This standard fundamentally deciphers computerized content with the goal that the media plays immaculately regardless of what machine it is, the thing that language it is in or the client conditions. It is additionally alluded as the Multimedia Framework. Most satellite TV suppliers used to utilize the MPEG-2 standard to pack their signs however changed to the MPEG-4 standard of pressure. This is on the grounds that MPEG-4 is increasingly productive at encoding can give an a lot more prominent transmission capacity than MPEG-2. Anyway MPEG-2 despite everything remains the official standard for computerized TV. This is on the grounds that it is increasingly ready to examine static pictures, similar to those you would see in such projects like syndicated programs or broadcasts though MPEG-4 is better at dissecting moving, powerful pictures. MPEG-4 can do this through such things as spatialâ [1]â and temporalâ [2]â compression. This is the manner by which satellite TV figures out how to give such a great image of quick moving articles on the screen, that are continually moving, as in a football match-up. Satellite Dish At the point when the sign arrives at the watchers house it is caught by the satellite dish. The satellite dish is comprised of an aparabolic (bowl-molded) surface and a focal feed horn. The sign goes through the horn and afterward the dish centers the sign into a limited shaft. This accepting dish works in the specific inverse manner to the transmitter as it cannot transmit data, it can just get it. The dish demonstrations simply like a sunken mirror in that the state of the dish mirrors the sign internal onto a specific point simply like an inward mirror concentrates light onto a specific point. The dishes feed horn takes care of the sign on to the accepting hardware, and if there hasnt been any snags between the satellite and the dish there ought to be an ideal sign coming into the watchers recipient (except if the climate is terrible). Before the dish imparts the sign to the watchers beneficiary it intensifies and channels the sign utilizing LNB, or low clamor blockdown converter. After this the LNB passes the intensified, separated sign to inside the house. Now and then, in certain frameworks, the dish needs to get a sign from two distinct satellites. Once in a while this might be conceivable yet when it isnt it might bargain the nature of the sign on the grounds that the dish can't be focused on both of the satellites simultaneously so it is possible that either of the signs would be misshaped. Satellite Receiver Toward the finish of the satellite TV framework is the recipient. It has four significant occupations: It takes the encoded sign and de-scrambles it It takes the computerized MPEG-2 or MPEG-4 sign and changes them into a simple sign so the standard TV can perceive It likewise needs to sift through the person Just as this it stays up with the latest with the installments the watcher owes the supplier of the satellite TV. End After intently examining satellite TV and how it functions it is obvious to me that is vastly improved and increasingly pragmatic then the more seasoned ordinary communicate TV. This is a result of the more prominent range and view that satellites have as opposed to the customary radio wires which are blocked by the arch of the earth and even little snags. Albeit satellite TV has a few downsides I would state it is unquestionably the route forward in TV broadcasting and has as of now almost assumed control over the market.

Evaluation of Performance of Robert Eaton- myassignmenthelp.com

Question: Examine about theEvaluation of Performance of Robert Eaton as Coach. Answer: Training is the technique for teaching and preparing an individual or a gathering of people so as to accomplish a specific objective. The procedure includes recognizing and compensating the workers and watching them to actualize and improve their exhibitions. Adequacy of a mentor starts appropriate training. Breaking down the exhibition of Robert Eaton, his useful and conduct nature is surveyed. Analyzing whether Eaton was a decent mentor or not, it is discovered that Eaton was persevering in prompting his representatives (Aguinis, 2009). He embraced different approaches to speak with his workers and gave different chances to them. Having his ears open to the necessities and statements of the representatives, he advanced better workplace. Getting representatives and rendering them with certainty prompted positive inspirations for the laborers that came about to more noteworthy profitability. Eaton trains his students to fill in as a group that start better cooperation and urges them to be pioneers in their field of aptitude. This prompts positive companion relations and improves quality creation. Accordingly, no significant capacities were seen as absent from Eatons instructing abilities. Eaton has numerous activities to advance great conduct in his organization. In any case, he has no appropriate device to analyze the issues that representatives face in their exhibitions. Eaton additionally needs apparatuses to pass judgment and give criticism to the representatives. Unsatisfactory exhibitions remain unevaluated. There is an absence of appropriate documentation to review the scope of exhibitions overall. In this way, various key conduct factors in Eatons instructing abilities should be extemporized. To be an increasingly viable mentor, Eaton could start the utilization of 360-assessment procedure to improve documentation and give input to the workers that would assist them with improving their productivity (Mone London, 2014). Eaton should likewise concentrate on the deterrents that bar exhibitions, for example, shortfall of assets or any others that hamper creation. References: Aguinis, H. (2009).Performance administration. Upper Saddle River, NJ: Pearson Prentice Hall. Mone, E. M., London, M. (2014).Employee commitment through compelling execution the executives: A useful guide for administrators. Routledge.

The Music Never Stopped free essay sample

Father and child connections are confused and numerous viewpoints are all around reported in books, sonnets, and film. As the dad of two youthful children, four and two, I was profoundly influenced by the movie â€Å"The Music Never Stopped,† coordinated by Jim Kohlberg. I had the benefit of survey this film at the Sundance Film Festival in 2011. This is the primary film I have found in my grown-up life that made me sob straightforwardly a few times. I associated with the battle of this dad as he managed an overwhelming mind injury to his offended child. The film canvassed three basic subjects in father and child connections. Resistance, blame, and acknowledgment are woven all through the film. Each topic reminded me, as the dad of two young men, I should manage these issues later on. I trust I handle things superior to the dad, Henry Sawyer, did in the film. We will compose a custom exposition test on The Music Never Stopped or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The film begins in the late sixties when the child, Gabriel Sawyer, goes to a secondary school hostile to - war rally in which an American banner is scorched. Henry Sawyer, a Korean War Veteran, is profoundly offended by this demonstration of disrespect.He feels his child has humiliated him with this demonstration of defiance to everything the dad has confidence in. Rather than attempting to comprehend his son’s perspective and sentiments on the issue, he lashes out at him causing a verbal and physical quarrel. Henry can hardly imagine how his own child could be so not the same as himself, when in certainty this is basic during the high school years. His irate dismissal drove his child to leave the home, never to return. I guaranteed myself I would not let my pride precede my relationship with my own boys.The exercise I learned is that disobedience is a piece of growing up and isn't immediate impression of my child rearing aptitudes. Blame ridden, after twenty years, Henry is reached by an emergency clinic and told his repelled child has endured a mind injury leaving him gravely incapacitated. Henry is presently confronted with the undertaking of becoming more acquainted with his child again and managing his sentiments of blame. He believes he is to blame for the existence his child drove and furthermore in a roundabout way to fault for his physical issue. These emotions make it hard for him to attempt to think about his child as a result of the consistent reminder.He feels since he bombed his child by compelling him from the home. On the off chance that no one but he could have responded in an alternate way every one of those years prior this would have never occurred. Despite the fact that my young men are youthful, I have sentiments of blame. I question how I respond to circumstances. Is it accurate to say that i was excessively hard on them? As a parent I don’t think these emotions ever leave totally. I discovered that you ought to never push your children so hard they never return. To assist Gabriel with recuperating Henry utilizes the assistance of a music advisor. Dr.Daley finds that Gabriel can't recall the most recent twenty years of his life except if he is tuning in to music he prefers. Through music Gabriel and his dad reconnect. His dad figures out how to acknowledge Gabriel for what his identity is by grasping his music, which isn't what Henry typically tunes in to. Henry purchases each collection from the sixties and seventies he can discover and tunes in to them day and night. He remembers the words and uses them as an apparatus to run Gabriel’s memory. Henry starts to appreciate the music his child preferences and they bond over this.Once Henry acknowledges the music he starts to appreciate it himself and discovers shared belief with his child. Gabriel particularly loves The Grateful Dead. The film gets done with father and child going to a Grateful Dead show together. Henry has yearned for this common experience for a long time and it was a second he could always remember. Tolerating his son’s distinction was the way to modifying his relationship and relinquishing his blame. In my family I would like to utilize imparted encounters to hold my attach to my children solid, while letting them create as individuals.There are numerous entanglements in father and child connections. This film caused me to think about my relationship with my own dad. He generally met my conduct with a quiet estimated reaction that more likely than not been exceptionally troublesome. We constantly kept up a decent relationship, which Henry could have too in the event that he made sure to put his son’s needs before himself. I turned out to be so passionate during the film in light of my craving to be the best dad I can be. I trust I can be as patient with my children as my dad was with me. WORKS CITED â€Å"The Music Never Stopped. † Dir. Jim Kohlberg.

Blog Article Example | Topics and Well Written Essays - 250 words

Blog - Article Example The organization comprehended that the S5, which is stuffed with wellbeing and wellness highlights like pedometer, worked in pulse screen, and wellness tracker would trigger significantly more enthusiasm for its Gear Fit. That is the reason the Gear Fit was advertised and forcefully showcased preceding its dispatch that came not long after the dispatch of the S5. The quintessence was to depict the Gear Fit as an ally to the S5 that was not an extravagance but rather an esteemed including device. Along these lines, basically, Samsung utilized the prominence and reach of its cell phones to sell the Gear Fit. Besides, Samsung embraced a wellbeing and wellness topic with the dispatch of the S5 and the Gear Fit that would definitely resound with the vast majority who are aware of wellbeing and wellness. By doing this, the organization ensured that when the device came the objective market had got wind of its accessibility and created enthusiasm for it. This shows a decent use of market/shopper division methods, in light of the fact that except if you need to remain sound and fit there is actually no compelling reason to purchase the contraption. Samsung knew who it needed to rope in, and it went for the jugular. By and by, I think about the Gear Fit before its dispatch and despite the fact that I am not an aficionado of Samsung devices I created enthusiasm for it (to the point of considering getting one) essentially in light of the fact that I am exceptionally cognizant about my wellbeing and

Claremont McKenna Admissions

Claremont McKenna Admissions January 31, 2012 Dick Vos, the former Vice President and Dean of Admissions Financial Aid at Claremont McKenna has resigned. There is a college admissions scandal brewing at the university. Claremont McKenna Admissions is under fire from the press and academia. In 2007, the MIT Dean of Admission resigned for lying on her resume. Specifically, the dean misrepresented her degrees which was rather ironic because she previously spoke out nationally about how, for instance, high school students shouldnt overstate their roles in high school activities. Prior to the scandal, we very much supported the longtime MIT Dean of Admission for speaking out against the status quo in college admissions. The MIT Admissions Office now has some company on Page 6. But that was then. Now its time for Claremont McKenna to dominate Page 6 with a college admissions scandal of their own. If you havent already heard, the Claremont McKenna Office of Admission is in quite a bit of hot water! According to The LA Times, Claremont McKennas Vice President and Dean of Admissions Financial Aid has resigned when news came out that the school had inflated the SAT scores of applicants in the hope of rising in the annual US News World Report college rankings. Even biggertheyve been doing this since 2005 specifically, 10 to 20 points each year! If you didnt suspect the US News World Report college rankings were important before, hopefully you do now that you can see what Deans of Admission will do to push their school ahead of the competition. While Claremont McKenna has not announced this formally, Richard Dick Vos, the former Vice President and Dean of Admissions Financial Aid is no longer listed on the website of the Claremont McKenna admissions office (the school has done a fairly good job of deleting him from every CMC search engine result possible!). He is also no longer employed by the college. It doesnt take rocket science to conclude that Dick Vos is thus the person responsible for inflating SAT test results of applicants in the hope of boosting Claremont McKennas US News World Report rankings. This college admissions scandal, which was prominently featured last night on The New York Times website, is still developing. Check back to our blog for updates.

The elements of a trademark - Free Essay Example

1.0 Introduction Intellectual property is what the mind creates. Through imagination in the mind, one creates literary and artistic works. The mind creates names, symbols, and images. There are inventions and designs, which are all part of intellectual property. The three main types of intellectual property are patents, copyright and trademarks. Patent is the exclusive right to market invention; whereas, copyright is the exclusive right to the author of the original work of the authorship. Trademark is the name, word, device, or symbol that is use in trade to show and to differentiate the goods (Mart, 2015). Intellectual property is protected by law, to have an environment, which innovation and creativity can flourish (WIPO, 2015). 2.0 Elements of Trademark Requirements to be A Trademark A trademark must be used in trade. The trademark law is use to regulate interstate trade. According to the Lanham Act, a trademark is a mark used in trade. The exclusive rights of a trademark are given to the first person who uses it in trade. Besides that, a trademark must be different from others. It is an identity to distinguish specific goods from one another. There a re four categories of distinctiveness. The arbitrary/fanciful or suggestive category is considered to be inherently distinctive. The markà ¢Ã¢â€š ¬Ã¢â€ž ¢s exclusive rights are determined by priority of use. The descriptive category is protected only if it has the secondary meaning in the minds of the public. The secondary meaning is needed to set up a trademark protection for a geographic term or a personal name. The generic category, they will never be eligible for trademark protection. Rather than indicating a unique source, they refer to a general class of products (Cornell, 2015). Trademark Infringement Firstly, to succeed on a claim of trademark infringement, the plaintiff must initiate that he/she has a valid mark qualified to protection and that the defendant used the similar or a same mark in commerce in connection with the sale or advertising of goods and services without plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s agreement. Moreover, the plaintiff must prove that defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s use of the mark is going to cause confusion as to the connection, affiliation or association of the defendant with the plaintiff. Thus, there are three distinct elements necessary to establish trademark infringement claims that are à ¢Ã¢â€š ¬Ã…“useà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“in commerceà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“likelihood of confusionà ¢Ã¢â€š ¬Ã‚  Use Use of a trademark by an alleged infringer must be established as a threshold matter. In commerce demonstrates that the allegedly infringing activities have a substantial effect on interstate commerce. Likelihood of confusion consumers viewing the allegedly infringing mark assume that the product or service it represents is associated with the source of a different product or service identified with a similar mark. 3.0 Trademark Case Apple vs Shenzhen Proview Technology Problem This case is about the rights to the iPad name between Apple and Shenzhen Proview Technology. Apple Inc. says it bought the global rights to the iPad name from Proview in 2009 but Chinese authorities say the rights in China were never transferred. A Chinese court ruled in December that Proview still owned the name in China. Verdict Apple has paid $60 million to settle a dispute in China over ownership of the iPad name. It removed a potential obstacle to sales of the popular tablet computer in the key Chinese market. Additional Information Proview initially hope for more. Proview was pressured to settle the case due to the debt they owed. Besides that, Proview also received pressure from the communist government to settle it because they wanted to attract investors to develop its economy. Unlike trademark squatters, who register names of products sold overseas and then request for the foreign com panies to pay for the rights later, Proview trademark the iPad name long before Apple had the idea for its tablet. Ending the dispute with Proview meant that the leading tablet maker can legally begin selling under iPad trademark in its second-biggest market (Arthur, 2012). Danone Biscuits Manufacturing (M) Sdn Bhd vs Hwa Tai Industries Bhd Facts On 29 October 1990, Danone Biscuits (the plaintiff) a biscuit manufacturer for Jacob, Tiger, Danone and THYE THONG biscuit applied to register their à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  trademark in Malaysia. The trademark were then registered and renewed up to 20 October 2007. The company had been manufacturing, selling and distributing their cookies in Malaysia since 1990 and exported their cookies to other countries in the region. However, in early April 2001, Danone biscuits discovered that another biscuit manufacturer in Malaysia named Hwa Tai Industries (defendant) had been manufacturing and selling chocolate chip c ookies bearing the trademark called à ¢Ã¢â€š ¬Ã…“Chipsplusà ¢Ã¢â€š ¬Ã‚  The plaintiff argued that the defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark infringed upon its registered trademark and immediately requested the defendant to stop the manufacture and sale of cookies bearing the plaintiff trademark. Even though, the packaging of the product, were also confusingly same to the plaintiff registered à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  mark., the defendant refused to do so and the plaintiff file a law sued against the defendant for trademark infringement. The plaintiff argued that the defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  trademark infringed upon its registered trademark, while the similar packaging of the cookies causes the defendant passing off its à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  cookies as the plaintiff à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  cookies that will eventually affect the plaintiff reputation, business and goodwill in Malaysi a Judgment The High Court has made the decision in favor of the Plaintiff, ruling that there was infringement of the plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark. Since the plaintiff had a registered certificate and renewal certificate evidencing a valid trademark and the plaintiff had not given the defendant authority to use their trademark, the defendant was found liable for infringement. An important issue that is highlighted by the Court was the trademark used was almost similar and it may likely create the possibility of confusion amongst the public. In Section 38 of the Trade Marks Act 1976 the word à ¢Ã¢â€š ¬Ã…“likelyà ¢Ã¢â€š ¬Ã‚  was define to mean that only possibility or probability of confusion needed to be established. Although the word à ¢Ã¢â€š ¬Ã…“Plusà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“Moreà ¢Ã¢â€š ¬Ã‚  are two different words, there is sufficient similarity in idea. Furthermore, in deciding the similarity between two different words, the words has to be considered as a whole, by doing so, the court found the marks sufficiently similar to constitute trademark infringement on the defendant. Moreover, the use of similar trademark and packaging may possibly cause confusion and deception to a buyer of chocolate chip cookies. The rectangular packaging shape, the similar placing of both house marks are positioned on the upper left hand side of the packaging. Such misuse will damage the plaintiff business through the loss of sales of its products. Lastly, The Jury have made the decision that the defendant was liable and immediately ordered the defendant cease all manufacture of à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  cookies. The defendant were asked to change the name and the packaging of the cookies in order to sell their cookies in Malaysia. Furthermore, the plaintiff requested RM5500 from the defendant as compensation misusing their trademark. The defendant paid and changed their cookies named to à ¢Ã¢â€š ¬Ã…“Kiddosà ¢Ã¢â€š ¬  . Opinion This case illustrates the importance of respect for intellectual property. In this modern business world, many profit seeking firms will tend to misuse others intellectual property to help market their own business. This will save them lots of cost and will rise to the market in just nick of time. In this case, it also shows how serious courts are in protecting trademark owners from misappropriation of their commercial advantage through the use of substantially identical marks. This is why, it is important for business owners to seek advice from intellectual property professionals before registering their trademark to avoid this kind of issue from occurring which will save the company lots of money and time. 4.0 Conclusion The benefits of intellectual property allow business owners to prevent unauthorized use of the protected IP. If a patent protects a product, the creation of identical or similar brand name to products can be prevented. Besides that, in the case of academics, RD teams and designers wanting to show that their technology is at the cutting edge of progress. Patents, copyright and trademark are a powerful indication that their work is cutting edge and they can be used as references in the same way as any other publications.

The Film Catch Me If You Can Accurately Show Frank...

Does the film Catch Me If You Can accurately show Frank Abagnale Jr’s crimes? I believe the movie glamorized Frank’s crimes and made them a little bit better than they actually were, of course you can expect this from Hollywood. Frank Abagnale Jr. made a lot of mistakes as a teenager. He was trying to make a life for himself out in the real world and be able to make money. Frank was determined too, he could think of amazing ways to make a buck. Which eventually led him to posing as a teacher, doctor, pilot on a commercial airline, CIA agent, and a lawyer. He also committed many different kinds of crimes including cashing fake checks at hundreds of different banks all across the world, printing fake checks, unlawfully obtaining private information and a plethora of other felonies. The list goes on and on, but comparing the events that took place in Catch Me If You Can to what actually happened in real life, the film made a numerous amount of mistakes in that aspect. They shot scenes that didn’t accurately show the details of his crimes but got the main idea. They do this to make the movie a lot more appealing to the viewers. Which isn’t a surprise, but knowing the true facts about this con man’s story is appealing enough. It is believed that Catch Me If You Can, as a whole, changed Frank’s story and the details about his crimes. There was a lot of uninformative and inaccurate information that was displayed as Frank Abagnale’s true story in the movie, the film makers

African American Students And Special Education - 923 Words

In education, the main goal is for all students to receive an equal and optimal opportunity for success, which also includes students with special needs. To ensure this aim is reached, schools ought to have measures in place to establish students who necessitate special education services to achieve and progress in their schooling. Contradictory to this idea, nonetheless, learners are inaccurately referred for special education placement. The process begins to become questionable when it happens recurrently and predominantly to one group of minority students, as is the case for African-American students. There is certainly a problem of disproportionality in special education population and creates a cause for concern and investigation. As stakeholders examine general education program practices, they will discover that there are many factors contributing to the overrepresentation of minorities in special education. The characteristics of educators having the greatest influence on the ir decision to refer African American students for special education are cultural differences, insufficient professional development, and poor general instruction. In the United States, white supremacy is still prominent. While some may disagree and believe the gaps are closing regarding equality in education, it is evident that Caucasian students are given more privileges. Jordan (2005) research shows that an educator’s assumptions and judgments have a significant responsibility for placingShow MoreRelatedAfrican American Students From Special Education1485 Words   |  6 PagesThe study also implies that all African American students are less likely than their European American colleagues to be withdrawn from special education. These African American students may exhibit lower achievement gains while in special education, according to the U.S. Department of Education, 2004 (Banks, J. j., Hughes, M. S. 2013). In 2006, the U.S. Department of Education Office for Civil Rights reported that African American students represent 17.13% of the total public school populationRead MoreDisproportionate Representation of African American Students in Special Education2572 Words   |  11 Pages Disproportionate Representation of African American Students in Special Education Shystudent March 1, 2011 Abstract In 2011 there is still disproportionate representation of African American Students in special education classes. This can be defined as conflict in the education environment because, government legislation mandates that No child be left behind, yet African American students, males in particular, are disproportionatelyRead MoreAn Interview About Special Education920 Words   |  4 Pagesin an interview about the disproportionality of African Americans students in special education programs. In the interest of confidentiality, the interviewee’s name will not be disclosed throughout this paper. To discuss questions surrounding the aforementioned topic, it was important to gather the educator’s experiences about special education programs in general. In her third year of teaching she taught in a self-contained classroom, where students had severe and profound disabilities. She quotedRead MoreEducation Is Not Preparation For Life1350 Words   |  6 Pagesâ€Å"Edu cation is not preparation for life; education is life itself.† If one accepts the quote by John Dewey to be true, then depriving someone of their education is depriving them of their life. Throughout the centuries, human beings have sought educational freedom. The United States of America has become a symbol for all who seek life, or education rather. Millions of people come to the United States, from less privileged countries, each year in hopes for a better education that is coupled with aRead MoreEducation Is Not Preparation For Life1354 Words   |  6 PagesEducation: The Key to Success â€Å"Education is not preparation for life; education is life itself.† If one accepts the quote by John Dewey to be true, then depriving someone of their education is depriving them of their life. Throughout the centuries, human beings have sought educational freedom. The United States of America has become a symbol for all who seek life, or education rather. Millions of people come to the United States, from less privileged countries, each year in hopes for a better educationRead MoreThe Importance Of A Child s Race Essay1370 Words   |  6 Pagesas needing special education. Disproportionality refers to the overrepresentation and under- representation of particular demographic groups in special education programs in relation to the overall student population (Disproportionality, 2008). Disproportionality can impact and have negative effects on a child throughout their entire education. This issue applies to various subgroups, but this paper will focus specifically on the o verrepresentation of minority students, African Americans in particularRead MoreSpecial Education in Classrooms Across America Essay708 Words   |  3 Pageslinguistically appropriate as well as based on core standards. Special education gives children instruction based upon their unique needs based on a documented disability. Student disabilities often involve mental, physical, emotional and behavioral issues that makes instruction a challenge. The Individuals with Disabilities Education Act (IDEA) governs how states and public agencies provide early intervention, special education and related services to more than 6.5 million eligible infants,Read MoreAfrican American Males s Education1399 Words   |  6 PagesAfrican American males struggle every day to prove their worth in an educational setting. According to society these young men are when it comes to their peers. Early education or daycare is a child’s first educational learning experience outside the home. Howev er, not all African American males have this experience. A handful of African American males miss the opportunity to experience the positive benefits of learning social and cognitive skills. As a result, the absence of the early educationRead MoreThe Race And Ethnicity Of The District Population826 Words   |  4 PagesOne Introduction The total students in the district population, for the 2012-2013 school year, is totaled at 2,329. Of these students, 74% come from low-income families, 4% are English Learners, 16% are labeled with disabilities, and 1% are homeless. The race and ethnicity of the district population is as follows: 1% are Asian, 46% are African-American, 25% are Hispanic, 23% are white, and 5% are two or more races. There are 822 female students and 876 male students enrolled in school throughoutRead MoreThe Specific Learning Disability992 Words   |  4 PagesIntellectual Disability (ID) ,(Gamm, 2007). Disproportionality is defined as the â€Å"overrepresentation† and â€Å"under-representation† of a particular population or demographic group in special or gifted education programs relative to the presence of this group in the overall student population (National Association for Bilingual Education, 2002). So many factors are responsible for this disproportionality, but the key factors, as apparent from researchers are; (1) gender difference, (2) overrepresentation of

Reflections on a 12-Step Group Meeting Essays - 831 Words

This essay is a reflection on my observation of how a group interacts with each other. The 12-step meeting I attended was Overeater’s Anonymous (OA). OA uses the same Twelve Steps and Twelve Traditions as Alcoholics Anonymous, the words are changed from â€Å"alcoholic† to â€Å"compulsive overeater†. The meeting I went to had seven people in attendance even with this small of a group it was definitely a diverse group. All seven attendees were women whose ages ranged from a young college student to an elderly homemaker, there was a middle age professional (just left the office type), and a good old ranch gal boot wearing, hair in a braid ranch women. I was a bit nervous about being there but someone patted the seat next to herself and I†¦show more content†¦I thought this was extremely tight control for a small group meeting. However, in looking at the individual roles I can see that this member may be the complainer of the group. She did not have any power in the group, and I was about to find out she did not conform to the groups expected behavior. At this point in the meeting two different group members read the teaching and then Mary, the leader asked if anyone would like to share an experience. Mary looked at the group complainer and said please confine your sharing to the disease of compulsive overeating, rather than the events of the day or week. If anyone is having difficulties please speak to your sponsor or other members after the meeting. How a member shares is one norm for this group, sharing is timed and sharing needs to reflect hope or how the member used the program to overcome a difficulty. In an effort to create an atmosphere of sharing there is absolutely no feedback, cross talk or advice given during share time; this group norm is called a conscious. Mary, the leader stated the chair for each meeting had the discretion to let another member know if she was off topic or was speaking to long. Our group complainer wanted to share first; I almost heard a cohesive group sigh. This member started her share tim e with what was foremost on her mind, changing the meeting time to 7:30! The young college girl asked if she could share at this point. As the young college girl began sharingShow MoreRelatedGroup Work Therapy ( Gwt ), Al Anon And Alcoholics Anonymous ( Aa )1457 Words   |  6 Pagesthis reflection, the chosen groups that were observed were Group Work Therapy (GWT), Al-Anon and Alcoholics Anonymous (AA). GWT is a course that covers the basic fundamental of group practice and direction as well as procedure and systems regularly used to facilitate group therapy discussions. This is an online course that meet on a regular basis, there has been two scheduled live sessions, one on 9/6 and 10/18, that were observed for this reflection. There are 13 participates in the group, someRead MoreAlcoholics Anonymous : A History, Its Implications And The Meeting1531 Words   |  7 PagesAlcoholics Anonymous: A History, its Implications and the Meeting Support groups, how well do support groups actually benefit individuals and how are these support groups incorporated so that the techniques can actually assist someone? In researching this particular topic of Alcoholic Anonymous the results indicated that there is a diversity of AA groups. Although they all have the same objective there are variations in methods and techniques which are implemented to be able to infiltrate theRead MoreProject Retrospective : A Powerful Tool For Organizational Learning And Future Projects1492 Words   |  6 Pagesreview after the completion of the project. Evidence based timeline retrospective (EBTR) method is the best way to improve the future projects. Subjective opinion and biased memories can lead to wrong conclusions which in turn make wrong decision in meeting for the future projects. In this report different research study on retrospective review has been highlighted. The features of evidence based retrospective review has been analysed with the help of two case studies. Read MoreReflection Paper On Mutual Help Group706 Words   |  3 PagesReflection of Heroin Anonymous Meeting and Role of Mutual Self Help Groups As a member of AA, I wanted to use this assignment to gather deeper insight into another 12-Step or Mutual Help Group in my area. This is something that I have been wanting to do, not just for personal reasons, but also professional reasons, in order to build my list of available and varied options for the individuals I work with who struggle with substance use disorders. 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One group have 3 membersRead MoreEvaluation Of The Minnesota Model1375 Words   |  6 PagesMinnesota Model The Minnesota Model is primarily an inpatient treatment program similar to the 12-step model of Alcoholics Anonymous. Teams of professional therapists create individualized treatment programs lasting around a month to treat chemical dependencies and promote lifelong abstinence from drugs that clients are dependent on. It can also be an outpatient treatment in the form of self-help groups, where recovering addicts meet multiple times a week to evaluate and discuss their issues withRead MoreAn Outsider s Perspective On An Alcoholics Anonymous Meeting Essay1683 Words   |  7 PagesAnonymous Meeting I was given this assignment to do as an observation on an Alcoholics Anonymous Meeting and had to write a paper on what I have observed. I did not know if I could do this without feeling self-indulgence toward the members. After speaking to a member, I could not believe the sensation of listening to that person’s short history of battling Alcoholism. I m glad to be there to learn their negative and positive outcomes in their lives. Group Information I attended a meeting of AlcoholicsRead MoreProject Benefits Of Nike And Our Mission982 Words   |  4 Pages000 †¢ It’s been prioritized for valuable things first †¢ 15% of the budget is reserved for miscellaneous expenses Deadlines: †¢ Timeline of the project is 1-12-2015 to 10-12-2015 †¢ All work will be completed before 28-11-2015 †¢ Feedback will be provided till 15-10-2015 Consider the plans before to check in details about the deadlines step by step for each action. Sign off approval: Name Signature date John Dexter Ted Project plan Project Plan 1. Background The background of this project

America and Israel Essay - 1112 Words

In 1948, the United States was the first to recognize Israel as a new state in the United Nations; this quick action on our part shows how important having an ally in the Middle East is for America, and in addition the alliance helped the newly created nation. We had many reasons for continuing this rock-solid friendship, but perhaps the most important is that our values are the same. Israel is very like the United States; it’s the only democratic country in the Middle East, it wants to prevent war, and to gain stability and eventual peace the two recognized the need to work together to meet their mutual goals. Truman, with the Marshall Plan and his many aids and programs created for Israel’s benefit, was the first to not only talk†¦show more content†¦Truman used to general opinion to his advantage when he backed the popular plans of trying to come up with either a two states or one state solution. Truman partially felt for the Israelites, but he also had to think about what was best for the United States (Johnson). It is important for the United States to have an ally in the Middle East area of the world. The United States was never able to have a great relationship with the Arab nations surrounding Israel, and things like the failed Baghdad Pact in 1955, which was to strengthen the regional defense to prevent communism in the Middle East (Gerald Butt). In a way, however, the Israeli fighting against the Arab countries was just another war on communism that the United States got involved in, like Korea and Vietnam, but this one was much more important. The economy of the United States was growing tremendously, and one thing that we could gain from countries in the Middle East was that liquid money, oil. Provided, this decision has obviously paid off, because by being friends and trade with Israel, the United States continues to obtain raw materials which go into the industry of America, which during Truman’s presidency, was just getting started. However, the United States is having problems with being dependant on Arab nations, and Israel has been blackmailed in the past by Arab oil companies to give up itsShow MoreRelatedAmerica and Israel Support Essay1794 Words   |  8 PagesAmerica and Israel Support From the creation of Israel in 1947 to present day, America has supported Israel. The prime minister of Israel, Benjamin Netanyahu said, â€Å"The United States has given Israel, apart from political and military support, munificent and magnificent assistance in the economic sphere. With America’s help, Israel has grown to be a powerful, modern state.† America has help and turned Israel to a very powerful nation. 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By using different forms of rhetoric, an author is able to express emotion and provide factual evidence in the hopes that he or she will grow more credible. A recently published article titled, Should America Follow Israel’s Example and Ban Too-Thin of Models by: Elinor Frankel, explains the nation’s problem with eating disorders. Throughout the article, the author uses the rhetorical devices ethos, pathos, and logos to convey her message about this growingRead MoreThe Implicat ions of the Israel/ Palestine Conflict Essay examples809 Words   |  4 Pagesthe Israel-Palestinian issue, in fact I was clueless about all the ciaos in the media about the war. I came to knew about this issue when in my junior year of high school I met my Arab friend, she was such a fun person to be around. Every time I asked about where she was from she just said Palestine and I would ask her â€Å"Is that even a country†. Later I came to know that Israel and Palestine were same. 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Global Poverty Goals and Prices Rates †Free Samples to Students

Question: Discuss about the Global Poverty Goals and Prices Rates. Answer: Introduction The report is aimed to look into the concept of Purchasing Power Parity, by taking the Big Mac product of McDonalds and comparing the prices in US Dollars with the currencies of other countries [1]. This concept in Economics says that the rate of exchange between two countries is equal when the purchasing power in both the countries is similar. This is a relative measure to analyze the changes in prices of products, affecting the purchasing power over a period of time. McDonalds Big Mac is considered for preparing the report, whereby 10 countries are considered to compare their local currency with the US Dollars and determine the price fluctuations in them. The countries considered for comparison are United States, Brazil, Denmark, China, Australia, Malaysia, Egypt, Russia, Hong Kong and South Korea. There are certain factors which affect the purchasing power parity. The factors include, prices of the commodities, kind of employment and wages provided to the consumers, currency and credit availability [2]. All these factors impact the purchasing of customers across nations. There are also certain problems, which arise due to the application of this method. These include, the method is based on statistics, related to the way parity computation is done. Only a sample of a commodity is considered, where the real price indices are calculated from that sample, rather than considering all the commodities present in an economy. Another problem is that the theory puts emphasis only on the exchange rate, rather than the income levels of people staying in particular countries. Concept of Purchasing Power Parity Purchasing Power Parity, a theory in economics, talks about the fact that when the purchasing power for two countries is same, the rates of exchange between those countries are equal. This theory puts stress on the fact of maintaining one price for products across different regions[3]. Economists believe that once the difference in exchange rates is taken into consideration, then every commodity would cost the same amount. In this report, Big Mac of McDonalds is considered with the price comparisons of the product done for 10 countries, taking US Dollars as the base[4]. Cost of transportation When goods get transported by the manufacturer to reach the marketplace, that cost incurred in transportation gets added by the retailer to the final cost of the goods. The farther the goods need to travel from the manufacturer to the market, higher is price charged for those goods from the customers in that region. Hence the purchasing power for customers living in close vicinity is far less as compared to the ones staying far away from the market. Thus the rule of thumb for Purchasing Power Parity, having one price for all, does not hold as price in different markets for the same good is not constant. Demand Prices of commodities are set by the manufacturers and they get adjusted according to the demand in specific marketplaces. High demand for the products leads to hike in prices and subsequently when demand falls, prices also come down. In this situation, the law applied for Purchasing Power Parity does not hold as customers staying in high-demand areas would have low purchasing power due to the high prices charged for the commodities [5]. Similarly people who live in areas with demand on the lower side, possess higher purchasing power because prices for the same products are less expensive. Taxes Taxes influence the pricing of goods to a great extent, which leads to the price variations for same product in different market areas. There are areas where sales tax applied, is higher[6]. In those regions, the purchasing power of consumers is less as the final price required to be paid for consuming the commodity is on the higher side. Similarly, the areas where the applicable sales tax is low, the consumers can have a higher purchasing power as the price they are required to pay is low. This differentiation is caused in prices due to the application of sales taxes on them, so the one price law in case of Purchasing Power Parity is no longer applicable. Prices The purchasing power of individuals gets directly impacted by inflation. This is the rate through which the general level of prices for goods and other services rise on a continuous basis, resulting in a fall in the purchasing power of currencies[7]. People are not inclined towards buying products by paying high prices, thus giving rise to a fall in demand. This problem can be tackled through increasing the wages, rate of interest and other related factors. Employment and Wages Level of employment and average salaries of the consumers in general have a great effect on the purchasing power. The logic behind this comes from the fact that more employment for people will bring more money into the hands of people, which would in turn lead to an increase in purchasing power [8]. Employment does not allow any nations currency to get stronger but has an effect on peoples purchasing power by bringing more money into the hands of customers. Considerations in Currency Fluctuations in exchange rates affect purchasing power to a great extent. Considering the case of McDonalds Big Mac, when there is a devaluation of currency against another, goods in the second country would cost higher in first countrys currency. Suppose, the price of Big Mac in Russia is 41 Ruble but in US dollars, the price is 1.32, then the implied PPP of dollar would be very high, around $15.1. Credit Availability The willingness of financial institutions like banks to lend money to businesses and consumers affect total purchasing power, just like higher salaries and level of employment do. When credit is available, companies and consumers tend to spend more than the amount they actually possess, thus they get a boost on their purchasing power. This gives rise to more number of products getting bought even in high prices. Analysis and Discussions on the price of Big Mac in local currency against US Dollars in 10 selected countries The analysis and discussions on the price of Big Mac in local currencies of those regions against US dollars in 10 selected countries are given below, taking the base price in US Dollars, charged for the product in US as $5.04 New Zealand In New Zealand Dollar, the Big Mac costs NZD $6.94 (market value), whereas the same product, if bought by someone staying in New Zealand after converting to US Dollars, he would have paid USD 6.03, which is far less as compared the amount he is paying in his own currency, which implies that Purchasing Power Parity is 5.80 (implied value). In this case Big Mac should sell for less in New Zealand. [9]. Argentina In Argentine Peso, a Big Mac would cost ARS $85.52. Whereas, when the Argentines are looking to buy the same product in US Dollars, they would have to pay far lesser amount of only USD 6.47. So, in this case if Peso is considered, the currency is overvalued, as for the same product, they are paying more. In this case, the implied PPP of the dollar is $66.57. Even in this case Big Mac should less in Argentina Japan In the currency of Japan, a Big Mac would cost JPY569.82. The Japanese people aiming to buy the product in US Dollars, would have paid only $7.95. The implied Purchasing Power Parity of US Dollar is 361.36. The product should sell for less in New Zealand than in the US. Switzerland Now coming to Switzerland, whose currency is Swiss Franc. For a Big Mac purchased in Switzerland, people need to pay, they have to pay 4.86 CHF, whereas when they try to buy that in US Dollars, they would pay only USD 3.96. The implied PPP of US Dollar is 6.18. Big Mac should sell for more in Switzerland. Saudi Arabia In Saudi Arabia, a Big Mac costs 18.90. When the currency is converted to US Dollars, only USD 8.35 is paid for the product. So, in that situation, people of Saudi Arabia could pay a lot less and get the same product, with the implied PPP of Dollar being 11.41 [10]. Product would sell for lesser amount in Saudi Arabia.[11]. Colombia In Colombian Peso, a Big Mac costs 15382.89. When the currency is converted to US Dollars, only USD 8.24 is paid. Then, people of Saudi Arabia would get the same product by paying lot less, with the implied PPP of the dollar being 9414.34. Hence the product would sell for more in Colombia. Indonesia In Indonesian Rupaiah, Big Mac costs 67382.28. When the currency is converted to US Dollars, only USD 11.12 is paid. The implied PPP of dollar being 30550.01, thus the product would sell for more in Indonesia. Hungary In this case, people of Hungary would have to pay HUF 1353.86 to get a Big Mac from McDonalds. When the currency gets exchanged with US Dollars, the product would cost US $8.32. The implied Purchasing Power Parity of the Dollar is 819.71. As the implied PPP is less, hence Big Mac should sell for lesser amount in Hungary. Fiji Here, people of Fiji would be paying 4.65 Fijian Dollar to get one 1 Big Mac from McDonalds. On the other hand, when the currency gets exchanged with US Dollars, then they would be paying US $0.578. The implied Purchasing Power Parity of dollar is 0.667. As the implied PPC is less, so Big Mac would sell for lesser amount in Fiji. Cyprus People of Cyprus would be paying CYP 5.29 to acquire a Big Mac. In US Dollars, they would need to pay only $1.98. Now the implied Purchasing Power Parity is 1.04. In this case, the implied Purchasing Power Parity is less, hence Big Mac would sell for less in Cuprus. This would not be feasible for McDonalds. Table to show purchasing power parity of 10 different countries: Big Mac Prices In local currency In US Dollars Implied PPP of the Dollar Actual Dollar Exchange Rates as on 1st Oct 2017 Undervaluation/ Overvaluation against US Dollar United States $5.04 5.04 New Zealand NZD $6.94 6.03 5.80 1.15 -404% Argentina ARS $85.52 6.47 66.57 13.21 -166% Japan JPY 569.82 7.95 361.36 71.67 -230% Switzerland 4.86 CHF 3.96 6.18 1.22 -406% Saudi Arabia 18.90 Saudi Riyal 8.35 11.41 2.26 -404% Colombia COP 15382.89 8.24 9414.34 1866.85 Indonesia 67382.28 Indonesian Rupaiah 11.12 30550.01 6059.55 Hungary HUF 1353.86 8.32 819.71 1.65 Fiji FJD 4.65 0.578 0.667 2.07 67.77% Cyprus CYP 5.29 1.98 1.04 2.67 Determine how much of a currency of a country is overvalued or undervalued against US Dollars after the calculations and provide justifications whether PPP holds good for Big Mac In United States, a Big Mac costs $5.04, whereas price of the same product in New Zealand is NZD $6.94. Using the dollar exchange rate, the cost in Dollars is $6.03. Calculation (6.94/6.03) = 1.15. Now, as Big Mac in New Zealand has a price of AS $6.94, so the implied PPP of the dollar is (6.94/5.04) = 1.37. Now through comparison of the implied Purchasing Power Parity exchange rate with the actual exchange rate for the NZD to the US Dollars, this can be inferred that value of NZD is higher by 16.426% in relation to the US Dollars [12]. In Argentina, the value of Big Mac in Argentine Peso is 85.52, whereas the price is US Dollars is $6.47. The implied PPP of the Dollar is 66.57. The actual dollar exchange rate as on 1st October 2017 is 13.21. The currency is undervalued against Dollar by a massive margin of 403%. Except for Fiji, in most of countries like New Zealand, Argentina, Switzerland Purchasing Power Parity policy is not going to work for Big Mac, hence this policy is not going to work in favour of the company. So, in most of the countries, the respective currencies are undervalued against Dollar by a fair margin. Purchasing Power Parity doesnt hold good for Big Mac, though there is a feeling that products can be traded in different currencies across nations through this theory. The prices in different countries get severely affected by tariffs, tax rates, difference in profit margins and differences in other items, which can be traded upon, such as rent. On a long term basis, exchanged rates do get influenced by relative price levels, rate of interest, preference for foreign over domestic goods and a nations productivity level. Conclusion The report concludes that though the concept of purchasing power parity helps to analyze the changes in prices of certain products, which affects the purchasing power over a period of time, this concept doesnt fit in for all the products. Different products have large deviations in level of prices, when exchange rates are applied. In case of Big Mac, this could be noticed that in most of countries, the concept of Purchasing Power Parity doesnt work when comparison is done by taking a base price. References Beckmann, J., 2013. Nonlinear adjustment, purchasing power parity and the role of nominal exchange rates and prices.The North American Journal of Economics and Finance,24, pp.176-190. Engel, C., 2013.Exchange rates and interest parity(No. w19336). National Bureau of Economic Research. Giovannetti, G., 2013. A survey of recent empirical tests of the purchasing power parity hypothesis.PSL Quarterly Review,45(180). Giovannetti, G., 2013. A survey of recent empirical tests of the purchasing power parity hypothesis.PSL Quarterly Review,45(180). He, H. and Chang, T., 2013. Purchasing power parity in transition countries: Sequential panel selection method.Economic Modelling,35, pp.604-609. Jedrzejczyk, M., 2012. Labor productivity parity vs trend of exchange rate.Modern Economy,3(06), p.780. Jolliffe, D. and Prydz, E.B., 2015. Global poverty goals and prices: how purchasing power parity matters. Jolliffe, Dean, and Espen Beer Prydz. "Global poverty goals and prices: how purchasing power parity matters." (2015). MacDonald, R. and Stein, J.L. eds., 2012.Equilibrium exchange rates(Vol. 69). Springer Science Business Media. McKinnon, R.I. and Ohno, K., 2016. 7 Purchasing power parity as a monetary.The Future of the International Monetary System: Change, Coordination of Instability?: Change, Coordination of Instability?, p.42. Patel, P.J., Patel, N.J. and Patel, A.R., 2014. Factors affecting currency exchange rate, economical formulas and prediction models.International Journal of Application or Innovation in Engineering Management (IJAIEM),3(3), pp.53-56. Ricci, L.A., MILESI?FERRETTI, G.I.A.N. and Lee, J., 2013. Real Exchange Rates and Fundamentals: A Cross?Country Perspective.Journal of Money, Credit and Banking,45(5), pp.845-865. Schulmeister, S., 2013. Currency speculation and dollar fluctuations.PSL Quarterly Review,41(167). Tsen Wong, H., 2013. Real exchange rate misalignment and economic growth in Malaysia.Journal of Economic Studies,40(3), pp.298-313.

Marketing and Competitive Environment for the University Brand

Question: Analyze the "Marketing and Competitive Environment" of a University Brand in Australia. Answer: Introduction and Background: This assignment is intended to describe the marketing and competitive environment for the university brand of Australia. University of Newcastle is considered by the learner to complete this total study. In this post-globalisation era, marketing and promotional strategy is everything to attract any customer towards any organisation. Different effective marketing strategy helps the customer to be aware regarding the product of organisation that helps them to make effective decisions in their near future. In this competitive environment, those organisations achieve success, whose marketing strategy is strong. Market summary: Education in the Australia is compulsory between the ages of 5 and fifteen or seventeen that mainly dependent upon the state or territory. The main budget for government for their education sector is the $489 million (Newcastle.edu.au, 2017). Therefore, it can be easily assumed that the growth of the sector is high. However, the percentage of the people that attained the post-secondary diploma is 34%. Therefore, number of students that enrolled them for the graduation course is very less in numbers. However, there are several students who come from different foreign countries and complete their higher education from Australian universities. Demand assessment: It has been observed that there are huge numbers of accredited and non accredited universities in all over the Australia. In Australia, 136097 numbers of students enrolled for the higher education in last year (Altbach Knight, 2013). It has been observed that, the number of enrolment is increasing in every year. China contributed 27.3% students among all of the international students that complete their graduate or post-graduate degree from Australian universities (Globalhighered.files.wordpress.com, 2017). Therefore, it can be easily determined that, the demand for Australia university is very high. If number of universities increases in Australia, then the demand for a particular industry will be increased according to the law of demand. On the other hand, if number of universities will be increased then, demand will be decreased. Figure 1: Law of demand (Source: Altbach Knight, 2013, p. 294) Segmentation and target market: There are different segmentation criteria, among which University of Newcastle mainly follow the geographic and demographic segmentation. By following the geographic segmentation strategy they attract students from different countries and different places such as rural and urban. On the other hand, by following the demographic segmentation criteria, UoN attracts students middle class family (Australian education exports reach AUS$18 billion in 2014/15. 2017). Along with that, they attract students belonging from all family sizes or any social status of Australia and other country. Their target customers are international and domestic students. They mainly target the students belonging from the lower middle class and higher middle class families. Marketing mix analysis: Marketing mix can be defined as the combination of different factors that are mainly controlled by any company for influencing the customers for purchasing the products. The marketing mix of the University of the Newcastle is as follows: Product: Product is the first element of the marketing mix. A product is the element that can be offered to any market for their consumptions so that their need can be satisfied. The products of the University of Newcastle (Australia) mainly involved bachelor degree courses and master degree courses: Bachelor degree courses: Bachelor of Arts Bachelor of laws Graduate certificate in the applied finance Graduate certificate in the applied linguistics Bachelor degree in the aboriginal professional practices Bachelor certificate in the advanced computing Graduation in the aviation management Master degree courses: Masters of the aviation management Masters in architecture Masters in the linguistics Masters in the applied business and health Price: Price elements of the marketing mix elements is one of the crucial elements that must be decided based on the affordability of the target customer group. This element can be quickly changed. University of Newcastle set two types of fees, among them one for domestic student and another for the international student. From domestic and full time undergraduate student, University of Newcastle charge $294 and they charge $220 from the part-time student (Australias international education sector worth more than previously estimated | Ministers' Media Centre, Australian Government. 2017). However, they charge high price from the international students. However, they have different scholarship scheme for both the domestic and international student. Promotion: Promotion is one of the most important elements of the marketing mix that helps nay organisation to attract their target customers through proper communication strategy. This element is intended to create awareness among the target customer group. UoN follows different promotional media such as website advertising, advertisings through social media as well as advertising through newspaper and television. They attract students by providing them several scholarships and concessions. Distribution: According to Altbach Knight (2013), distribution element mainly focuses on making any services or product of any company available to their customers. University if Newcastle offer their courses through the face-to-face or online or combination of the two. The university makes their product available through their Ourimbah, Calllaghan, Singapore as well as Sydney. The university has their three campuses on different places of the Newcastle. PEST analysis: PEST analysis is one of the environmental scan that helps to measure the market growth as well as decline based on the external environmental factors. PEST analysis of the University of Newcastle is as follows: Political factors: Present strategy of the Australian government increases the number of students by hiring them from diversified backgrounds. The strategy of the government enrols students in the universities who are belonging from the under-represented group such as the aboriginal people (Wright O'Neill, 2012). This strategy increases the number of highly educated people in the Australia as well as develops the education sector of Australia. Moreover, education sector of the Australia benefitted from different associated activities and funding by the Australian learning and teaching council. This helps the Australian education sector to secure more growth. Economical factors: In this current economic situation, value for the money, employability factors and sector wide funding are the significant issues. It has been observed that funding across the higher level of education is competitive as well as tight. This creates huge issues in funding for the universities. However, government allocates 5.10% of the total GDP on the education sector but it is not sufficient to generate a greatest infrastructure for education (Australia releases 10-year blueprint for expansion of its international education sector. 2017). Socio-cultural factors: The need and expectation of the students are increasing but the present education sector of Australia are currently following the traditional teaching style, rigid structures as well as antiquated technologies that are not sufficient to maintain the studentcentred approaches, which creates negative impact to create effective infrastructure for education (Williams Jacobs, 2014). However, the effective and efficient ways of the Australian universities to share or spread knowledge among students helps the student to conduct their study effectively. Technological factors: Technology has huge impact on the higher educational environment. It has been observed that present generation students are technically proficient so that different Australian universities have implemented technology in the learning and teaching. Moreover, universities applied effective technology such as blogs of the universities or their websites to share knowledge with the students (Kemp, Madden Simpson, 2012). Competitor analysis: It has been observed that, there are total 43 accredited universities in the Australia; therefore, it can be easily assumed that there is huge competition among those universities. The main reason behind that is the numbers of students who want the graduate and post-graduate degree from those universities are very fewer in number (Kift, Nelson Clarke, 2010). Therefore, the number of students is not very large in numbers; therefore, they have so many options available to them. However, there is less possibility regarding the threat of new entrants because the sector is segmented. Moreover, the initial costs to set up any university are huge and the initial legal process is also difficult. SWOT analysis: SWOT analysis helps to evaluate the strength, weaknesses, opportunities and threats of any organisation so that they can get the opportunity by avoiding the threats. The SWOT analysis of University of Newcastle is as follows: Strength: UoN has implemented the problem based learning system for their undergraduate students that helps them to gain more brief knowledge UoN currently has 1066 number of highly skilled and experienced academic staff that helps the organisation to generate huge reputation by providing good academic services to the students UoN is one of the public academic organisations that help them to get more fund for the development of the company. UoN currently has branches in 5 different places that help them to generate more profit by providing education services to customers (Course Details. 2017). Weaknesses: UoN followed two different fee structure for domestic and international student They provide admission to very little number of postgraduate students. Presently, the number of postgraduate students in their company is 8150. Opportunities: Currently, UoN has the branch in only one foreign country that is Singapore. Therefore, they can expand their organisation by implementing their branches in different country (Opinion Editorial: Australia's higher education sector is one of the best in the world. Fact.. 2017). They can increase sits for the post graduate students and other type of students. Threats: UoN is facing competitions from different public and private university that decreases the number of students in their organisation. Value as well as brand positioning analysis: Effective brand positioning strategy is important for any organisation to increase the competitive advantage for the organisation (Cruickshank, 2013). Australian education sector mainly followed the quality positioning strategy and describe their quality of standard so that they can attract more number of students from not only the country but also from the other country. Conclusions: From the above discussion, it can be clearly demonstrated that the education sector of the Australia is very much developed. Along with that, it is also saturated. Therefore, in order to increase the communication with the target customers it is very much important to apply the effective promotional strategy or promotional media. Moreover, a good relationship with the government is necessary to arrange the fund or achieve accreditation for the colleges. References Altbach, P. G., Knight, J. (2013). The internationalization of higher education: Motivations and realities.Journal of studies in international education,11(3-4), 290-305. Cruickshank, M. (2013). Total quality management in the higher education sector: a literature review from an international and Australian perspective.Total Quality Management Business Excellence,14(10), 1159-1167. Globalhighered.files.wordpress.com, (2017). Retrieved 7 April 2017, from https://globalhighered.files.wordpress.com/2009/04/theaustralianeducationsectorandtheeconomiccontributionofinternationalstudents-2461.pdf Opinion Editorial: Australia's higher education sector is one of the best in the world. Fact.. (2017).Group of Eight. Retrieved 7 April 2017, from https://go8.edu.au/article/opinion-editorial-australias-higher-education-sector-one-best-world-fact Australia releases 10-year blueprint for expansion of its international education sector. (2017).ICEF Monitor - Market intelligence for international student recruitment. Retrieved 7 April 2017, from https://monitor.icef.com/2016/05/australia-releases-10-year-blueprint-for-expansion-of-its-international-education-sector/ Australian education exports reach AUS$18 billion in 2014/15. (2017).ICEF Monitor - Market intelligence for international student recruitment. Retrieved 7 April 2017, from https://monitor.icef.com/2015/08/australian-education-exports-reach-aus18-billion-in-201415/ Kemp, S., Madden, G., Simpson, M. (2012). Emerging Australian education markets: A discrete choice model of Taiwanese and Indonesian student intended study destination.Education Economics,6(2), 159-169. Kift, S. M., Nelson, K. J., Clarke, J. A. (2010). Transition pedagogy: a third generation approach to FYE: a case study of policy and practice for the higher education sector.The International Journal of the First Year in Higher Education,1(1), 1-20. Australias international education sector worth more than previously estimated | Ministers' Media Centre, Australian Government. (2017).Ministers.education.gov.au. Retrieved 7 April 2017, from https://ministers.education.gov.au/colbeck/australias-international-education-sector-worth-more-previously-estimated Newcastle.edu.au, (2017). Retrieved 7 April 2017, from https://www.newcastle.edu.au/current-staff/our-organisation/Strategy-and-culture Course Details. (2017).Newcastle.edu.au. Retrieved 7 April 2017, from https://www.newcastle.edu.au/course/MKTG2102 Williams, J. B., Jacobs, J. S. (2014). Exploring the use of blogs as learning spaces in the higher education sector.Australasian journal of educational technology,20(2), 232-247. Wright, C., O'Neill, M. (2012). Service quality evaluation in the higher education sector: An empirical investigation of students' perceptions.Higher Education Research Development,21(1), 23-39.

Unit 3 Firac Case Brief free essay sample

Ashley E. Parramore Introduction to Legal Analysis and Writing PA 205 August 8, 2011 Donnelly V. Rees Case Brief. Donnelly V. Rees Case Name: Donnelly V. Rees, 141 Cal. 56 (1903) Court: California Supreme Court FACTS: An action may be maintained by the sole heir of a deceased person to set aside a deed procured from the deceased without consideration by the fraudulent practices of the defendants and their undue influence over the deceased, who was known to be a habitual drunkard for more than five years before the execution of the deed. ISSUE: The plaintiff was not required to make any payments on account of an alleged bill against the grantor, or for moneys alleged to have been advanced to him subsequently to the alleged transaction, where these matters cannot be regarded as connected with the transaction. RULE: Section 2224 of the California civil Code (1) The defendant gained the land by fraud. (2) By undue influence, and are therefore or, rather each is an involuntary trustee of the thing gained. We will write a custom essay sample on Unit 3 Firac Case Brief or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3) The same result follows, because they gained the thing by the violation of a trust. Upon either of these principles, therefore, the plaintiff is entitled to recover, unless precluded as is contended by the appellants. ANALYSIS: The court cited in the decisions of Civ. Code, sec. 2219 Pierce V. Robinson, 13 cal. 127 Kimball V. Tripp, 136 Cal. 634, 635 Knight V. Tripp, 121 Cal. 674 Davies V. Otty, 35 Beav. 213 CONCLUSION: It was not necessary that the plaintiff should pay to the defendants the amount of their alleged bill, or to O’Brien the amount alleged to have been advanced to Kean subsequently to the transaction or that the court should so adjudge under the findings which we have held to be sustained by the evidence. These matters cannot be regarded as being connected with the transaction Guidici v. Guidici Case Brief Guidici v Guidici Case Name: Guidici V. Guidici 2 Cal. 2d 497 1935 Court: California Supreme Court FACTS: In this action to cancel a deed to real property, the evidence that plaintiff at the time of signing the deed was in such a state of mind, due to long and excessive drinking of intoxicating liquor, that he did not know what he was doing, and that he had no recollection of signing the deed, was sufficient to support the finding that he was mentally incapable, at that time, of understanding the nature of his act in the signing and execution of said deed, and such finding could not be disturbed on appeal even though there was considerable conflict in the evidence. ISSUE: While marriage is a good consideration for a deed, or for a contract generally, if such a deed is executed by the grantor at a time when he is incapable of understanding his act in the execution thereof, by reason of long and excessive drinking, and the marriage is entered into about an hour later, while he is in the same state of mind, it cannot be said that the marriage ceremony forms a valid consideration for the execution of said deed. RULE: The defendant was a woman of over fifty years of age at the time. She had been married twice before, and she admitted that she was marrying the plaintiff as a business proposition. At no time did she manifest any affection toward the plaintiff. She evidently reposed but little confidence in him, or was aware of his intoxicated condition, as she absolutely refused, at the suggestion of the attorney, to proceed with the marriage ceremony until the deed to plaintiffs valuable farm was signed and delivered to her. These matters were undoubtedly given careful consideration by the trial judge who, after a review of all the evidence with the parties before him and an opportunity to observe their conduct and demeanor, believed the testimony of the plaintiff and his witnesses, and made findings favorable to him. According to the well-established rule in cases involving conflicting evidence, the findings of the trial court must be sustained on appeal. ANALYSIS: A person who at the time of making a contract is completely intoxicated may avoid his contract notwithstanding the fact that his intoxicated condition may have been caused by his voluntary act and not by the contrivance of the other party to the contract. (6 Ruling Case Law, p. 595. ) CONCLUSION: It is not necessary for us to give any xtended consideration to the further contention of the defendant that there is no evidence to support the finding of the trial court that there was no consideration for the deed. It is, of course, true that marriage is a good consideration for a deed, or for a contract generally, but if the deed was executed by the grantor at a time when he was incapable of understanding his act in the execution thereof, his marriage was entered into while in the same state of mind. If one was not binding upon him by reason of the fact that he was mentally incompetent of entering into a valid contract the other may be avoided for the same reason. In these circumstances it cannot be said that the marriage ceremony to which the plaintiff and defendant were parties formed a valid consideration for the execution of said deed. The judgment is affirmed.

Americanism by Adam Serwer

'Americanism' by Adam Serwer'Americanism' is a sample essay written by Adam Serwer in his 'Column' column of The New York Times. It was first published in the Summer 2020 issue of the book America: A People's History.I enjoyed reading 'Americanism' and thinking about it a great deal. The sample essay tells us a lot about the style and expertise of Adam Serwer. This is important since he writes about a variety of subjects in his 'Column.''Americanism' tells us what Adam Serwer learned growing up in the United States. He tells us how that helped to shape his work as a journalist. The lesson was learned and applied by Adam Serwer while writing 'Americanism.' His work, like most journalism, is not an easy one.'Americanism' is a personal and stylistic exploration of a person's upbringing. It is the story of a part of the country's history that people who lived in this part of the country usually will never see.When we were living in the past part of the country that Serwer writes about, w e had different view points than we do today. Our views about abortion, abortion rights, etc., were quite different from those in our part of the country. The subject matter of 'Americanism' includes these perspectives.'Americanism' is written from a non-judgmental point of view. That is a good way to go in writing an essay about any topic that is very sensitive and controversial. You don't want to fall into the trap of feeling you have to defend or justify your views on any issue.'Americanism' is not about political correctness or social correctness. The issue here is fairness and justice. This is why I think people will be interested in reading 'Americanism' even if they don't agree with the views that are discussed in the essay.For anyone interested in learning more about our country and its history, this sample essay from 'Americanism' by Adam Serwer, will be helpful. It is written for an adult audience and is set in a very specific time in our country's history.

A Bream Essay Example

A Bream Essay Example A Bream Essay A Bream Essay I was jolted awake by the noise of the vibrating alarm clock. I rolled stiffly onto my side and swiped it to the floor. I sighed and turned over to face the floor to ceiling window pane of my London apartment. I could see life scurrying below me; red buses and black cabs in a grey, uninspiring street. I closed my eyes and sank back into the memory foam, willing my heavy legs to swing over the edge of the bed.I darted around the kitchen, making toast, brewing coffee, opening letters, flicking through magazines. Glancing at my watch, I grabbed my green suede jacket, slipped on my patent heels and rushed to the glass elevator that would take me from my world to the real world.I plonked my keys, my briefcase and an over-filled Starbucks coffee cup on my desk and pushed open my laptop.‘Morning, Samantha. You look happy today.’ It was Toby; always eager to please. ‘Want anything from The Soul Kitchen?’‘No thanks. It’s a bit early, isn’t it?â₠¬â„¢Ã¢â‚¬ËœWell, no. It’s 11.30.’Was it really? I looked at my watch, half expecting it to have stopped.I sat down and looked at my desk calendar, filled with deadlines and red scribbles. What was the point of it all  The weekend had been oddly traumatic, looking through comics and childhood annuals in my old wardrobe. I began searching for a cardigan, as my mother’s house was always frigid and damp. But I found his moth-eaten, red jumper instead. Deep red, a burgundy red. A blood stain. It was all I could find. Should I wear it? The cold chill was spreading through me, fingers of ice at my ankles.‘Leave it alone! Just leave his things alone!’ Her face was contorted with anger.‘Please, I’m sorry. I was just looking for something†¦warm.’I knew it was my fault he was dead. My own brother was dead. And she would never forgive me.  I looked at the array of photos on my desk; a lovely husband standing with his arm around me o n a Caribbean beach. Two sweet little girls in school uniform smiling gap-toothed at the camera.

Brand Management Dissertation Example | Topics and Well Written Essays - 3000 words

Brand Management - Dissertation Example Although there is an accounting and legal meaning of branding but in terms of marketing it refers to the products that have clear identity, that uniquely associates and establishes a meaning between the brand and the customers. From the perspective of customer, a brand is a promise that the product will perform perfectly as per their expectation and provide them with consistent performance across â€Å"all the touch points or moment of truth with the company (distribution channels, customer service, pricing, warranties and so forth)† (Bidgoli, 2010, p. 430). It is originated as a sign of ownership via the recognition as a mental depiction of customer benefits. But now brand has arrived to such a point that it represents the strategic position and vision of the company in relation to its environment. The brands has moved from merely being an addition to the offering to its reception as a symbol of knowledge, vision and culture that would strategically guide the offering (Abbing and Gessel, 2008). The process of innovation helps not only to reduce cost but also improves the quality of the product. Thus it improves the relative value of the product. Innovation not only affects the value of the product but also helps in creating reputation. ... to liberation of brand and plan, value and meaning as associates as well as essential resources in the development of leading services and products in the market. 1.1 Branding life cycle Kotler (2000) has defined brand as an expression, name, sign, design or a combination of all these which signifies a particular seller or a group of sellers and aims towards differentiating them from the other competitors available in the market. This definition can be limiting. Dibb et al. (1997) suggested that branding is one of the tangible features of a product. It provides the customer with the verbal and physical clues that helps them to choose one particular product over the others that are available in the market. However it is not only limited to products; services also communicates physical and verbal clues. For instance the hotel that provides its wide range of varieties of services also provides and transmits a range of physical and verbal communication to its potential customers. The ter m â€Å"life cycle† is often linked with the development of a service or product. The same metaphor is used to link human behaviour with the concept of branding. This suggests that there are possibilities that the brands that one finds in the offices and homes may be seen to face a decline and finally seen to die. These brands also have long history of struggle and have left various legacies. Brands are affected by various combinations of macro and micro environmental factors (Chitale and Gupta, 2011; Majumdar, 2004; Kurtz and Boone, 2008; Gelder, 2005). By understanding the influence of these factors on the position of the brand in the market place, the management of the organization will be able to forecast the health of their brand in future and will be able to plan their strategies.