Battle of Saylers Creek in the Civil War

The Battle of Saylers Creek (Sailors Creek) was fought April 6, 1865, during the American Civil War (1861 to 1865). Armies Commanders Union Major General Philip H. Sheridanapprox. 16,000 men Confederate Lieutenant General Richard EwellLieutenant General Richard Andersonapprox. 11,500 Background In the wake of the Confederate defeat at Five Forks on April 1, 1865, General Robert E. Lee was driven out of Petersburg by Lieutenant General Ulysses S. Grant. Also forced to abandon Richmond, Lees army began retreating west with the ultimate goal of re-supplying and moving south into North Carolina to join with General Joseph Johnston. Marching through the night of April 2/3 in several columns, the Confederates intended to rendezvous at Amelia Court House where supplies and rations were expected. As Grant was forced to pause to occupy Petersburg and Richmond, Lee was able to put some space between the armies. Arriving at Amelia on April 4, Lee found trains loaded with munitions but none with food. Forced to pause, Lee sent out forage parties, asked the local populace for aid, and ordered food sent east from Danville along the railroad. Having secured Richmond and Petersburg, Grant tasked Major General Philip Sheridan with leading the pursuit of Lee. Moving west, Sheridans Cavalry Corps and attached infantry fought several rearguard actions with the Confederates and rode ahead in an effort to cut the railroad in front of Lee. Learning that Lee was concentrating at Amelia, he began moving his men towards the town. Having lost his lead on Grants men and believing his delay to be fatal, Lee departed Amelia on April 5 despite securing little food for his men. Retreating west along the railroad towards Jetersville, he soon found that Sheridans men had arrived there first. Stunned as this development precluded a direct march to North Carolina, Lee elected not to attack due to the late hour and instead conducted a night march to the north around the Union left with the goal of reaching Farmville where he believed supplies to be waiting. This movement was spotted around dawn and Union troops resumed their pursuit. Setting the Stage Pushing west, the Confederate column was led by Lieutenant General James Longstreets combined First and Third Corps, followed by Lieutenant General Richard Andersons small corps, and then Lieutenant General Richard Ewells Reserve Corps which possessed the armys wagon train. Major General John B. Gordons Second Corps acted as the rear guard. Harassed by Sheridans troopers, they were also closely followed by Major General Andrew Humphreys II Corps and Major General Horatio Wrights VI Corps. As the day progressed a gap opened between Longstreet and Anderson which was exploited by the Union cavalry. Correctly guessing that future attacks were likely, Ewell sent the wagon train along a more northern route west. It was followed by Gordon who was under pressure from Humphreys approaching troops. Crossing Little Saylers Creek, Ewell assumed a defensive position along a ridge west of the creek. Blocked by Sheridans cavalry, which was approaching from the south, Anderson was forced to deploy southwest of Ewell. In a dangerous position, the two Confederate commands were nearly back-to-back. Building up strength opposite Ewell, Sheridan and Wright opened fire with 20 guns around 5:15 PM. The Cavalry Strikes Lacking guns of his own, Ewell was forced to endure this bombardment until Wrights troops started advancing around 6:00 PM. During this time, Major General Wesley Merritt began a series of probing attacks against Andersons position. After several small-scale advances were turned back, Sheridan and Merritt increased the pressure. Advancing with three cavalry divisions armed with Spencer carbines, Merritts men succeeded in engaging Andersons line in close combat and overwhelming his left flank. As Andersons left disintegrated, his line collapsed and his men fled the field. The Hillsman Farm Unaware that his line of retreat was being cut by Merritt, Ewell prepared to engage Wrights advancing VI Corps. Moving forward from their position near the Hillsman Farm, the Union infantry struggled across rain-swollen Little Saylers Creek before reforming and attacking. In the course of the advance, the Union center outdistanced the units on its flanks and took the brunt of the Confederate fire. Wavering, it was driven back by a small Confederate force led by Major Robert Stiles. This pursuit was halted by the Union artillery. Lockett Farm Reforming, VI Corps again advanced and succeeded in overlapping the flanks of Ewells line. In bitter fighting, Wrights troops succeeded in collapsing Ewells line capturing around 3,400 men and routing the rest. Among the prisoners were six Confederate generals including Ewell. As Union troops were achieving victory near the Hillman Farm, Humphreys II Corps closed on Gordon and the Confederate wagon train a few miles north near the Lockett Farm. Assuming a position along the eastern rim of a small valley, Gordon sought to cover the wagons as they crossed the Double Bridges over Saylers Creek at the valley floor. Unable to handle the heavy traffic, the bridges caused a bottleneck leading to the wagons stacking up in the valley. Arriving on the scene, Major General Andrew A.  Humphreys II Corps deployed and began attacking around dusk. Steadily driving Gordons men back, the Union infantry took the ridge and the fighting continued among the wagons. Under heavy pressure and with Union troops working around his left flank, Gordon retreated to the west side of the valley having lost around 1,700 captured and 200 wagons. As dark descended, the fighting petered out and Gordon began retreating west towards High Bridge. Aftermath While Union casualties for the Battle of Saylers Creek numbered around 1,150, the Confederate forces engaged lost around 7,700 killed, wounded, and captured. Effectively the death knell of the Army of Northern Virginia, Confederate losses at Saylers Creek represented approximately a quarter of Lees remaining strength. Riding out from Rices Depot, Lee saw the survivors of Ewells and Andersons corps streaming west and exclaimed, My God, has the army dissolved? Consolidating his men at Farmville early on April 7, Lee was able to partially re-provision his men before being forced out by the early afternoon. Pushed west and eventually cornered at Appomattox Court House, Lee surrendered his army on April 9.

Asbestos Of Asbestos Between 1940 And 1978 - 1211 Words

You have locked all the windows, made sure all the doors are locked and secure and set the security alarm before retiring to bed. You even had security lights added at the corners and entrances of your home. Despite all your efforts to protect your family, there is a killer in your home, lurking, waiting, for the right moment to strike. It is not a person, but a thing, and it is called asbestos. Asbestos is a mineral found and mined out of the earth and is naturally fire and heat resistant. Therefore, it was used in many building materials such as insulation for building and electrical, mixed with cement, and used in fabric or mats. The prolonged inhalation of asbestos fibers can cause lung cancer, mesothelioma, and asbestosis. According†¦show more content†¦(mesothelioma.com). It is always fatal and forms in the protective tissues that cover the lungs, abdomen, chest cavity, gastrointestinal system, and the reproductive organs. It can cause pleural effusion, which is when e xcess fluids build up in the pleural space in the lungs. The pleural space is the area between the lungs and the chest wall, and the person coughs up the fluids. The more fluids are present, the more difficult it is for the person to breathe. Asbestosis is an illness caused by inhaling asbestos fibers that lodge deep in the lungs. Asbestosis causes scarring or triggers growth of excess tissue that is a condition called fibrosis. There is no cure for asbestosis, and it makes breathing extremely painful and often causes death from lung or heart failure. If those things do not happen the person will eventually suffocate. The second important reason asbestos materials must be removed is safety. If you leave materials containing asbestos, whether next year, twenty years or hundred years, eventually the problem of the asbestos material will have to be addressed. The material can be merely covered, but eventually every home needs repair, and building supplies replaced. If the building burns, or collapses, there is a significant risk of exposure to the people who live in the home and to all the firefighters and paramedics. A good but tragic example is the many firefighters and other firstShow MoreRelatedBarangay Banga Profile5033 Words   |  21 PagesThe Banga tree is best known before as a good material for flooring that is why it is mainly used by people. The Banga Central School of Brgy. Banga is one of the major contributions of the first Teniente del Barrio, Ceriaco Galon in the year 1940. He was the one who donated the lot for the construction of the said school. It is then a great help to the residents of Barangay Banga. Barangay Banga also has rice mills since one of the crops grown in the Barangay is â€Å"palay.† One functionalRead MoreUk Separate Legal Entity Concept9457 Words   |  38 Pagesarranged by himself. 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Importance Media For Business Organisations-Myassignmenthelp.Com

Question: Discuss About The Importance Of Social Media For Business Organisations? Answer: Introducation Social media posts of an organisation can drive the targeted traffic as well-placed social media images or any posts can make the difference for the organisation. Social media pages of an organisation can be used to increase SEO (Search Engine Optimisation). Social media helps to generate a large amount of customers' data and demographic influences. In a single day, more than 510 million tweets, 95 million Instagram images and 4.4 billion Facebook likes to happen on social media (Munar Jacobsen, 2014). Organisations need to be aware of the facts and engage the customers to be active on organisation's pages. Moreover, the business organisation can increase brand loyalty through presence in social media and it is easier for any customers to reach that organisation. Organisations can run targeted advertisements as social media ads are not expensive and these advertisements can bring real-time results (Ashley Tuten, 2015). In addition, business organisations can find about competitors strategies in business through social media, Strategic problems in using social media Today's businesses are facing the problems of using social media as choosing the strategy between local and global. If a business is operating in multiple countries, the social media planning must be careful. The organisation needs to make a balance between global or local strategies as it can have advantages from global strategy or it might find opportunity by speaking colloquial terms on a particular occasion. Cultural understanding of each country must be kept in mind before sharing any post on social media page (Jacobs et al. 2016). In addition, maintaining brand reputation is important as experienced editors should not post anything that might hurt the sentiments of any particular class of society. As stated by Chang, Yu Lu (2015), knowing the difference between offensive images or funny posts is necessary. Users on social media can post publicly anything about the organisation or can post queries about anything. The business organisations need to resolve the issues before it g oes viral and brings negative impact on the organisations. Crafting the responses at right time with the solution is the biggest challenge for business now on social media (Kumar et al. 2013). In promoting the products or services of the organisation, ensuring the conversation or consistency in scheduling posts are necessary. Reflective and constructive analysis of Southwest Airlines in using social media In the summer of last year, Southwest Airlines was struck by technology failure. Website and social media pages were down for more than 12 hours and this led to cancelling the flights. This 12 hours incident shook Southwest Airlines and they had to cancel the flights for next four days. Southwest tried to answer each of the customers' query and they admitted their apology. Southwest team admitted their fault and profusely said sorry for the inconvenience (Convinceandconvert.com, 2017). They posted images and videos in order to personalise the response on Facebook and Twitter, however, users complaints poured on social media. IT cell of the organisation seemed to get offended by this and IT outrage began. Twitter and Facebook queries and grievances unanswered for days. It was obvious that, this crisis impact on all social media channels. On Instagram, people started to give angry-face emoji. Social media is cost-effective; however, strategies should be efficient. Southwest's live vide o was a good trick and gaining sympathy in social media crisis was needed then. Saying sorry in urgent need of the customers was needed and Southwest proved that website is not only the crisis home for the online platform. In today, Southwest Airline is giving priority to all the social media channel and they treat each one is customer service channel (Convinceandconvert.com, 2017). Southwest now takes the strategy of listen first and they now personalise the audiences queries. Southwest shares real images and contents that the users like to see. Southwest management asks the team members to sign their names before handling the Facebook pages. Southwest has 20 local stations for Facebook and they share local contents. Southwest now generates good social media presence through social business strategy; it has 495K Twitter followers, 5,570,000 likes on Facebook and on Instagram, it has 370K followers. Reference List AReference ListC., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Baer, J., (2017). 6 Unforgettable Lessons from Southwest Airlines Social Media Crisis. Convince and Convert Social Media Consulting and Content Marketing Consulting. Retrieved 14 September 2017, from https://www.convinceandconvert.com/social-media-case-studies/6-unforgettable-lessons-from-southwest-airlines-social-media-crisis/ Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), 777-782. Jacobs, R., Boyd, L., Brennan, K., Sinha, C. K., Giuliani, S. (2016). The importance of social media for patients and families affected by congenital anomalies: A Facebook cross-sectional analysis and user survey.Journal of pediatric surgery,51(11), 1766-1771. Kumar, V., Bhaskaran, V., Mirchandani, R., Shah, M. (2013). Practice prize winnercreating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey.Marketing Science,32(2), 194-212. Munar, A. M., Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media.Tourism management,43, 46-54.

Marketing Management for Mercedes Benz S Class- myassignmenthelp

Question: Discuss about theMarketing Management for Mercedes Benz S Class Coupe. Answer: The Mercedes Benz S Class Coupe Night Edition The Mercedes Benz S Class Coupe Night Edition car was launched in 2017 and it has six cylinders with a top speed of 250. The car is a Mercedes Benz brand which is one of the widely known luxurious and well-built automobiles from German. It is a two-door model car making it to be liked by many people. The vehicle has distinctive radiator grilled with a sing louver in high-gloss black; it also has paintwork in Selenite grey Magno which is optional. The company came up with this vehicle to be among the world leading top cars. Therefore, the vehicle was manufactured targeting rich and prosperous customers (Mercedes Benz, n.d.). Steps involved in writing a marketing plan A marketing plan is one of the most vital components when starting a business. It helps businesses to focus on how they are going not only to make a profit but also keep their customers. It states the objectives of business, its facts, and numbers (Cameron, 2014). The plan also shows the product to be sold, the customers and tools and tactics one can use to achieve sales. The following are step involved in coming up with a marketing plan. Positioning Position refers to coming up with a way of identifying the benefits of the product to the customers and the space it may occupy in the market. It involves coming up with a good image in the consumer's mind that is how one wants people to view your product about market and competition. To achieve this one needs to come up with the uniqueness of the product that will differentiate it from that of competitors. The Mercedes Benz S Class Coupe Night Edition' is highly positioned with a speed of 250, has a distinctive radiator which is grilled with a single louver in high-gloss black which gives them an upper hand from competitors and also drawing customers attention. Objective Setting the objective entails coming up with what one wants to accomplish with the product. What one wants to achieve should be (SMART) which means being specific, measurable, attainable, reasonable and timely. The primary objective of this brand of Mercedes Benz is to bring out a good quality of a car with high technology that targets customers from a higher class. Strategy The strategy involves taking time to decide and come up with something that will help achieve the objectives. In this part one identifies a space in the market segment that has not been touched. For one to achieve their goals they need a product that challenges the existing one. For example, the Mercedes Benz S- Class, has high technology and also contains internal features with security systems. Coming up with a vehicle with security systems is a good strategy because many vehicles lack security systems. Tactics/planning For any beneficial marketing plan, there must be tactics to be used to achieve the objectives. The tactics involve using the resources and experiences available to come up with actions or activities that are able run with resources available (John, Katherine Jocz, 2012). In this category marketing communication is the vital aspect. Mercedes Benz S Class Coupe uses online platforms for marketing which is a tactic that reaches customers all over the world without spending a lot of money (Mercedes-Benz, 16). SWOT Analysis SWOT is a useful marketing tool which is used to unveil the internal and external factors of the business. The acronym SWOT stands for Strengths and Weaknesses which are internal factors while Opportunities and Threats are external factors. Internal factors are the resources and experiences that are available which may include financial, human, physical, and natural resources (Blythe, 2009). External factors are those things that are uncontrollable by the company or business; they include; political and economic regulations, funding, marketing and economic trends. Therefore it helps to know how to run companies and businesses without incurring losses. Strengths and weaknesses Strengths are the advantages an organization has over the others. This the uniqueness of a product and factors that make customers go for it, while weaknesses are what things an organization should improve or avoid and the factors that can lead to losing of customers. When there is no good relationship between employees and employers, then that is a weakness and when there is a good relationship that is the strength to the organization because they will work together. The Mercedes Benz has a good reputation with customers, and their products are viewed as those of quality. The Mercedes Benz S Class Coupe can capitalize on these to get customers. The weakness of this product is that there is slow customer response to the product because it is still new. Therefore weaknesses can be overcome using strengths. Opportunities and threats These are the interesting trends that businesses can be aware of and pick them up for their benefits. It also involves changes in technology and government policies. It also involves changes in lifestyle and social patterns, while threats are obstacles faced in an organization. Threats are people like competitors and changes in technology that threaten other positions and having debts (Adam, Wim Micheline, 2011). The opportunities that are there for the Mercedes Benz S Class Coupe include the availability of technology that helps one reach customers everywhere with ease. The brand can also export their vehicles through easier transport like water and air. The threats available include the fact that the brand has to come up with innovations every time because the technology is always changing. Competition from other automobile companies will be high, and they have to be ahead. Opportunities should be used to overcome threats available (Kim, Hayes, Avant Reid, 2014). Therefore, it is clear that Mercedes can focus on the opportunities that exist in its market environment to ensure that it surpasses the treats that exist in the context. Competitor Analysis Competitor analysis entails relating competitors to yourself to see how you can move past them. This helps an organization to be clear and confident. One should consider what makes their product unique from those of competitors so that they can gain more customers (Perreault, 2010). An organization has to look out for ways of attaining more customer and these means that their marketing and advertising strategies should be better than those of competitors. For example, Mercedes Benz Company has a web site to market their brands and for this reason get a lot of customers. Mercedes Benz S Class Coupe has better features than other vehicles. It is a two-door model with exclusive wheels, matt paint finish and high-quality special-effect pigment that puts it ahead of other brands (Kumar, Sharma Gupta, 2017). Mission The mission refers to the primary purpose of an organization. Usually, the mission is a statement that summarizes the business organization, its companies and the vision that it has in the industry. It is what a business owner wants to put across to the customers this is the type of message they want to be associated with their company. How they want customers to know about them and their competitors to view them (Top gear, 2017). The mission for Mercedes Benz S Class Coupe is perfection; this is to provide best quality brands of cars to the customers in the whole world. Marketing Objectives To reach a wider market in the next six months. To build brand awareness as it is a new product. To create good customer relationships. Financial Objectives To ship vehicles in large quantities to minimize on individual shipping costs. To ensure the profit attained is more than the money used in production. To use less than 1, 000,000 dollars for advertisement so that much money can be spent on innovation. Marketing Mix Strategy These are tools that a company uses to get a response from their customers. It consists four Ps of marketing which includes the product, price, place, and promotion. The products are the goods offered by the company; the price is what customers pay in exchange for the product, place or distribution is where customers can access the product and promotion are features and benefits of the product communicated to customers for persuasion. The company can use social media platforms and websites to pass information (Robert, 2016). The Mercedes Company can use the internet to show for example how a product is of different qualities, image, brand, and design. For example, Mercedes Benz S Class Coupe Night Edition has different colors to cater for every customer. The price can be circulated through social media for different customers as people use different social media platforms (Luan, Sudhir, 2010). Place or distribution can be assessed easily as the company can use the website to point out places where customers can access their products (Sinapuelas, Wang Bohlmann, 2015). Promotion can be done through advertising, for example, the brand can make a video of a moving vehicle and how it is driven on social media platforms. Its images can be displayed on their websites. This way it will have used digital communication to reach the customers. Action Programs designed to achieve Marketing and Financial objectives To reach a wider market or audience, and to build awareness, the brand has come up with a group of people to come up with websites and open social media platforms. One of the programs designed is updating the website of the product on a daily basis so that in the case of any changes customers have full information (Mintz Currim, 2013). The social media platforms are also to be updated daily and help in communication with the target market. The customers can ask their questions on the social media platforms and contacted to create good relationships (Maggon Harish, 2015). Another program designed is the brand has come up with a group of managers that will take charge of finances. This is to ensure a lot of money is not used in production than the profit they get. This team is also there to ensure that cars are shipped to the countries in bulk and not one on customer order. This way they will reduce the amount of transport used. This team also has advertisement managers that will look for best ways of advertising the product like media platforms without spending much (Hartmann, Nair Narayanan, 2011). Implementation and control of marketing plan The process of managing the implementation and the control of the marketing plan helps to ensure that a company achieves the objectives set. It involves organizing and giving direction to people and coming up with a group of people to ensure objectives are achieved. During this process, the manager should look for the correct people to work with and use the available resources adequately (Wood, 2008). For example one of the objectives of Mercedes Benz S Clas s Coupe is to get to many customers in the world in six months so the manager should use the correct people and available resources adequately to ensure it is achieved. Marketing control is there to monitor and evaluate the marketing activities being carried out. Monitoring helps the company to know what is going on and the information that they get can be useful (Laudon Laudon, 2010). Without monitoring some things can go astray for example how resources are used should be monitored. Mercedes wants to use less than $1,000,000 in advertising in six months, and market control can ensure this. Therefore, the process of implementing the marketing plan is critical and be considered with care for its successful execution. Besides, the control strategies such as the monitoring and evaluation have played a critical role for the success of the business. Conclusion In conclusion, coming up with a marketing plan gives businesses an easier way of dealing with the products. This helps them to know what to do when and where for what reasons. Carrying out a SWOT and competitor analysis is also important to the organization. This helps them to maximize on strengths and opportunities and try their best to do away with weaknesses and threats. Competitor analysis also helps on the deal with competition and move ahead. Besides, the organization's adoption of the 4P's marketing strategy is critical since it helps the company to achieve its marketing objectives. Therefore market research is an important factor to any organization. References Adam, S., Wim, N. Micheline, G. (2011). Entrepreneurship, Innovations and Economic Development. Oxford University Press, ISBN No. 978- 92-808-3093-4 Blythe, J. (2009). Key Concepts in Marketing. London: Sage Publications. ISBN978-1-84787-498-6 Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Hartmann, W., Nair, H. Narayanan, S. (2011). Identifying Casual Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, Vol. 30(6), pp. 1079-1097. John, A., Katherine, E. Jocz (2012). All Business is Local: Why Place Matters More than Ever in a Global, Virtual World. Penguin. Kim, K., Hayes, J., Avant, J. Reid, L. (2014). Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010, Journal of Advertising, Vol. 43(3), pp. 296-316. Kumar, V., Sharma, A. Gupta, S. (2017). Accessing the influence of the strategic marketing research on the generating impact: Moderating roles of models, journals, and estimation approaches, Academy of Marketing Science Journal, 45(2), 164-185. Laudon, K., Laudon, J. (2010). "Management Information Systems: Managing the Digital Firm." Eleventh Edition (11 ed.). New Jersey: Prentice Hall. Luan, Y. Sudhir, K. (2010), Forecasting Marketing-Mix Responsiveness for the New Products, Journal of Marketing Research, Vol. 47(3), pp. 444. Maggon, M. Harish, C. (2015). Revisiting The Relationship Marketing and the Customer Relationship Management in the Leading Tourism and the Hospitality Journals: Research Trends From 2001 to 2013, Journal of Relationship Marketing, Vol. 14(1), pp. 53-77. Mercedes Benz. (n.d.). S-class coup Night Edition: Even more exclusive. Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mercedes-Benz. ( 2016, dec, 16). Retrieved from https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/ Mintz, O. Currim, I. (2013). What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing, Vol. 77(2), pp. 17. Perreault, W. (2010). Essentials of marketing: A marketing strategy planning approach Robert, M. (2016). 2017 Mercedes-Benz S-Class Coupe "Night edition." Retrieved from https://www.topspeed.com/cars/mercedes/2017-Mercedes-Benz-s-class-coupe-night-edition-ar175439.html Sinapuelas, I., Wang, H. Bohlmann, J. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions, Academy of Marketing Science Journal, Vol. 43(5), pp. 558-573. Top gear. (Apr 2017). Retrieved from https://www.topgear.com/car-reviews/mercedes-benz/s-class-coupe/s500-night-edition-2dr-auto/spec Wood, M. (2008). The marketing plan handbook. Pearson Prentice Hall