Disagreements on the Interpretations of the Zhuangzi Essay

Contradictions on the Interpretations of the Zhuangzi - Essay Example These distinctions can be summarized in introducing two present day investigations and understandings of certain pieces of the Zhuangzi, with accentuation on the administering powers that shape and control the universe. For essayist Erica Brindley, she deciphers the Zhuangzi as the main impetus and unending wellspring of intensity that moves the universe and is above even Heaven itself is the Dao ?, which is â€Å"an upstanding way†, â€Å"a method†, â€Å"a path†, or â€Å"a truth†.1 The Dao permits the expansion of decent variety, along these lines any sort of strategy is viewed as satisfactory as long for what it's worth in accordance with reality, making it a repeating or a round idea. In the interim author Michael J. Puett deciphers Heaven or Tian ? as the zenith in the all inclusive chain of command and administers laws starting changes and changes, like man controlled society as a social order.2 Because the two writers read and deciphered the Zhuang zi utilizing two unique terms with contrasting belief systems, there are contradictions between the two, wherein Brindley’s translation of the Zhuangzi shows that the universe has a cyclic nature available through amazing quality, while Puett’s understanding states that the widespread pecking order is direct with Heaven at the pinnacle, and man should live in offset with it without entering greatness. Examinations of the Two Interpretations of the Zhuangzi Brindley’s translation of the Zhuangzi gives a more noteworthy accentuation on the Dao as the sweeping, dynamic, unbounded and boundless main impetus that shapes the universe and starts its steady transformations.3 This is because of how she clarifies a few thoughts in the Zhuangzi utilizing the Dao as the significant impact. For instance, she deciphers the Dao to be generic, in this way when an individual joins with it, the view of oneself stops to exist and gets undefined through void, Wu ?. Along these line s this individual doesn't demonstration voluntarily any longer, on the grounds that oneself is no more. A section from Zhuangzi makes reference to the unoriginality of the Dao: â€Å"The Way has its world and its signs however is without activity or structure. You can hand it down however you can't get it; you can get it yet you can't see it (Zhuangzi 6.9).†4 The thought is like Descartes’ â€Å"I think, in this manner I am†, yet rather it becomes I never again am, and subsequently my considerations are not mine.5 This diverts musings from something individual to something that isn't from the individual, along these lines being indifferent. Then again, Puett’s translations of the Zhuangzi gives more accentuation on Heaven to be the one overseeing all progressions that occur known to mankind, and that people must endeavor not to neutralize it, yet rather follow its patterns.6 This is on the grounds that opposing or controlling these progressions makes indi viduals angry, and will transform into an interminable pattern of disappointment, while permitting changes to occur as destiny brings one joy and harmony. This can be additionally clarified utilizing an entry from Zhuangzi: â€Å"Such things every once in a while may happen to come your direction. At the point when they come, you can't shield them from showing up, yet when they withdraw you can't prevent them from going (Zhuangzi 16.5).†7 By permitting things to occur as indicated by the examples of Heaven and doing without all, man can undoubtedly live in harmony. Another contradiction among Brindley’s and Puett’s translations of the Zhuangzi is on how regularity or humankind is characterized. For Brindley, what the universe makes that man doesn't see typical are the results of how the Dao permits assorted variety to exist in the universe, while for Puett anything that exists in nature, whether or not people think of it as ordinary or not are as yet the results of the desire of Heaven and are in this way â€Å"heavenly†. The two writings both referenced the accompanying section from Zhua

A Introduction To Satellite Television

An Introduction To Satellite Television Satellite TV first the customer advertise in the mid 1990s. Dishes made for the normal family were costly and occupied a ton of room in the nursery. I n the initial barely any long periods of satellite TV just the wealthiest, or more lifelong aficionados of TV, would go to the difficulty of purchasing and setting up a satellite dish. Satellite TV was likewise significantly harder to get than link or communicate TV. In the current day you see satellite dishes on the housetops of most mortgage holders in the UK and without a doubt the remainder of the western world. The significant satellite TV organizations are getting an ever increasing number of individuals to purchase their item with guarantees of movies, sports and particularly news from around the globe. The headway into superior quality TVs and having the option to get a top quality satellite sign has made it much increasingly unmistakable. Satellite Television gives us numerous answers for the issues that accompany communicate TV and, in spite of the fact that not flawless itself, is presently the fundamental method to see TV. In its fundamental structure satellite TV is a great deal like communicate TV. They are both a remote framework for conveying TV programming to a watchers house. Also, the two of them utilize satellite stations to transmit programming by means of a radio sign. Utilizing ground-breaking reception apparatuses communicate stations transmit radio waves to the territory encompassing them. The watchers, be that as it may, get the sign with an a lot littler reception apparatus. Communicate TV works fine it simply has one gigantic downside, which is run. At the point when a communicate recieving wire shoots out a radio sign it is shot out in an orderly fashion. To get these signs you must be in the immediate view of the recieving wire. In the event that you are not the sign may get contorted. Little obstructions, for example, trees or little structures ought not be an issue however greater deterrents, for example, planet earth, would represent an issue. On the off chance that you transmitted a communicate signal over a totally level surface you would have the option to get a sign a large number of miles from the source. Anyway in reality the shape of the planet contorts and shut the sign conveyed from the satellite, to get an ideal sign you would need to be near the recieving wire without any hindrances in the middle. The Satellite TV Solution Satellite TV tackles this issue by transmitting signal from satellites circling the Earth. Since these satellites are so high in the sky it implies there are much more clients in range and view. Satellite TV frameworks transmit and get radio signs utilizing particular reception apparatuses called satellite dishes. Outline of how Satellite TV functions . At the point when the satellites that communicate these radio signs are sent up in to space they are totally sent up in geosynchronous circle. This implies they all stay in one spot in the sky comparative with the Earth. A few realities: Each satellite is propelled into space at 7000mph Every one reaches around 22,200 miles over the Earth. At the point when the satellite is this high and moving at such a speed it will rotate around the Earth once at regular intervals, keeping it similarly situated over the Earth giving consistent sign to the watcher with continuous signs. The Components of Satellite TV In a DTH (direct to home) or DBS (direct communicating) satellite framework there are five significant segments. These are the programming source, the communicate focus, the satellite, the satellite dish and the collector. Programming source this is the place the channels that give the projects are based. This is the place the satellite TV suppliers go to pay different organizations (for instance MTV or Nickelodeon) for the option to communicate there programs through their satellites. Communicate Center The communicate focus is focal piece of the framework. In the communicate focus the individuals who are giving the TV to the viwers at home get signals from various programming sources and afterward pillar a communicate sign to satellites to geosynchronous circle. Satellites The satellites in space get the sign sent from the communicate focus and pillar them down to Earth. Dish The watcher at that point gets this rebroadcasted signal and the satellite dish passes it onto the recipient in the house. Recipient All the beneficiary at that point needs to is process the sign and give it to a standard TV. This is a generally excellent framework to giving a decent quality sign to an enormous region. It has very picture show and sound quality with several channels and the administration is prepared to use in provincial and urban regions and gives a great deal of access to advanced and superior quality programming. Anyway satellite isn't without its downsides. It tends to be very costly to purchase all the gear at the beginning (satellite dish and recipient and so on) and on the off chance that you need to get to satellite TV in numerous rooms in your house be set up for the additional expense. Just as this satellite TV can be dependent upon outrageous climate conditions. Satellite TV signals Satellites signals have far to go before they show up on your TV screen. Along these lines and in light of the fact that they contain extremely top notch advanced information it would be close to difficult to transmit them without pressure. Pressure is characterized, for this situation, as evacuating all superfluous or rehashed data. After the sign is transmitted it is recreated. Satellite TV needs to utilize an extremely interesting kind of video document pressure normalized by the Moving Pictures Experts Group or MPEG for short. This permits the supplier to effectively transmit fundamentally a bigger number of channels than without utilizing this technique for pressure. MPEG principles exist to advance interoperability among your PC, televisionand hand held video and sound gadgets. These MPEG principles are: MPEG-1: this is the first norm. It is utilized for encoding and interpreting spilling video and sound records. MPEG-2: this standard packs records which are utilized and transmitted for a high caliber of video and is the standard for advanced TV. MPEG-4: the capacity of this standard is to pack top notch video onto a littler scope so you can stream it to PCs, cell phones and PDAs. MPEG-21: This standard fundamentally deciphers computerized content with the goal that the media plays immaculately regardless of what machine it is, the thing that language it is in or the client conditions. It is additionally alluded as the Multimedia Framework. Most satellite TV suppliers used to utilize the MPEG-2 standard to pack their signs however changed to the MPEG-4 standard of pressure. This is on the grounds that MPEG-4 is increasingly productive at encoding can give an a lot more prominent transmission capacity than MPEG-2. Anyway MPEG-2 despite everything remains the official standard for computerized TV. This is on the grounds that it is increasingly ready to examine static pictures, similar to those you would see in such projects like syndicated programs or broadcasts though MPEG-4 is better at dissecting moving, powerful pictures. MPEG-4 can do this through such things as spatialâ [1]â and temporalâ [2]â compression. This is the manner by which satellite TV figures out how to give such a great image of quick moving articles on the screen, that are continually moving, as in a football match-up. Satellite Dish At the point when the sign arrives at the watchers house it is caught by the satellite dish. The satellite dish is comprised of an aparabolic (bowl-molded) surface and a focal feed horn. The sign goes through the horn and afterward the dish centers the sign into a limited shaft. This accepting dish works in the specific inverse manner to the transmitter as it cannot transmit data, it can just get it. The dish demonstrations simply like a sunken mirror in that the state of the dish mirrors the sign internal onto a specific point simply like an inward mirror concentrates light onto a specific point. The dishes feed horn takes care of the sign on to the accepting hardware, and if there hasnt been any snags between the satellite and the dish there ought to be an ideal sign coming into the watchers recipient (except if the climate is terrible). Before the dish imparts the sign to the watchers beneficiary it intensifies and channels the sign utilizing LNB, or low clamor blockdown converter. After this the LNB passes the intensified, separated sign to inside the house. Now and then, in certain frameworks, the dish needs to get a sign from two distinct satellites. Once in a while this might be conceivable yet when it isnt it might bargain the nature of the sign on the grounds that the dish can't be focused on both of the satellites simultaneously so it is possible that either of the signs would be misshaped. Satellite Receiver Toward the finish of the satellite TV framework is the recipient. It has four significant occupations: It takes the encoded sign and de-scrambles it It takes the computerized MPEG-2 or MPEG-4 sign and changes them into a simple sign so the standard TV can perceive It likewise needs to sift through the person Just as this it stays up with the latest with the installments the watcher owes the supplier of the satellite TV. End After intently examining satellite TV and how it functions it is obvious to me that is vastly improved and increasingly pragmatic then the more seasoned ordinary communicate TV. This is a result of the more prominent range and view that satellites have as opposed to the customary radio wires which are blocked by the arch of the earth and even little snags. Albeit satellite TV has a few downsides I would state it is unquestionably the route forward in TV broadcasting and has as of now almost assumed control over the market.

Evaluation of Performance of Robert Eaton- myassignmenthelp.com

Question: Examine about theEvaluation of Performance of Robert Eaton as Coach. Answer: Training is the technique for teaching and preparing an individual or a gathering of people so as to accomplish a specific objective. The procedure includes recognizing and compensating the workers and watching them to actualize and improve their exhibitions. Adequacy of a mentor starts appropriate training. Breaking down the exhibition of Robert Eaton, his useful and conduct nature is surveyed. Analyzing whether Eaton was a decent mentor or not, it is discovered that Eaton was persevering in prompting his representatives (Aguinis, 2009). He embraced different approaches to speak with his workers and gave different chances to them. Having his ears open to the necessities and statements of the representatives, he advanced better workplace. Getting representatives and rendering them with certainty prompted positive inspirations for the laborers that came about to more noteworthy profitability. Eaton trains his students to fill in as a group that start better cooperation and urges them to be pioneers in their field of aptitude. This prompts positive companion relations and improves quality creation. Accordingly, no significant capacities were seen as absent from Eatons instructing abilities. Eaton has numerous activities to advance great conduct in his organization. In any case, he has no appropriate device to analyze the issues that representatives face in their exhibitions. Eaton additionally needs apparatuses to pass judgment and give criticism to the representatives. Unsatisfactory exhibitions remain unevaluated. There is an absence of appropriate documentation to review the scope of exhibitions overall. In this way, various key conduct factors in Eatons instructing abilities should be extemporized. To be an increasingly viable mentor, Eaton could start the utilization of 360-assessment procedure to improve documentation and give input to the workers that would assist them with improving their productivity (Mone London, 2014). Eaton should likewise concentrate on the deterrents that bar exhibitions, for example, shortfall of assets or any others that hamper creation. References: Aguinis, H. (2009).Performance administration. Upper Saddle River, NJ: Pearson Prentice Hall. Mone, E. M., London, M. (2014).Employee commitment through compelling execution the executives: A useful guide for administrators. Routledge.

The Music Never Stopped free essay sample

Father and child connections are confused and numerous viewpoints are all around reported in books, sonnets, and film. As the dad of two youthful children, four and two, I was profoundly influenced by the movie â€Å"The Music Never Stopped,† coordinated by Jim Kohlberg. I had the benefit of survey this film at the Sundance Film Festival in 2011. This is the primary film I have found in my grown-up life that made me sob straightforwardly a few times. I associated with the battle of this dad as he managed an overwhelming mind injury to his offended child. The film canvassed three basic subjects in father and child connections. Resistance, blame, and acknowledgment are woven all through the film. Each topic reminded me, as the dad of two young men, I should manage these issues later on. I trust I handle things superior to the dad, Henry Sawyer, did in the film. We will compose a custom exposition test on The Music Never Stopped or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The film begins in the late sixties when the child, Gabriel Sawyer, goes to a secondary school hostile to - war rally in which an American banner is scorched. Henry Sawyer, a Korean War Veteran, is profoundly offended by this demonstration of disrespect.He feels his child has humiliated him with this demonstration of defiance to everything the dad has confidence in. Rather than attempting to comprehend his son’s perspective and sentiments on the issue, he lashes out at him causing a verbal and physical quarrel. Henry can hardly imagine how his own child could be so not the same as himself, when in certainty this is basic during the high school years. His irate dismissal drove his child to leave the home, never to return. I guaranteed myself I would not let my pride precede my relationship with my own boys.The exercise I learned is that disobedience is a piece of growing up and isn't immediate impression of my child rearing aptitudes. Blame ridden, after twenty years, Henry is reached by an emergency clinic and told his repelled child has endured a mind injury leaving him gravely incapacitated. Henry is presently confronted with the undertaking of becoming more acquainted with his child again and managing his sentiments of blame. He believes he is to blame for the existence his child drove and furthermore in a roundabout way to fault for his physical issue. These emotions make it hard for him to attempt to think about his child as a result of the consistent reminder.He feels since he bombed his child by compelling him from the home. On the off chance that no one but he could have responded in an alternate way every one of those years prior this would have never occurred. Despite the fact that my young men are youthful, I have sentiments of blame. I question how I respond to circumstances. Is it accurate to say that i was excessively hard on them? As a parent I don’t think these emotions ever leave totally. I discovered that you ought to never push your children so hard they never return. To assist Gabriel with recuperating Henry utilizes the assistance of a music advisor. Dr.Daley finds that Gabriel can't recall the most recent twenty years of his life except if he is tuning in to music he prefers. Through music Gabriel and his dad reconnect. His dad figures out how to acknowledge Gabriel for what his identity is by grasping his music, which isn't what Henry typically tunes in to. Henry purchases each collection from the sixties and seventies he can discover and tunes in to them day and night. He remembers the words and uses them as an apparatus to run Gabriel’s memory. Henry starts to appreciate the music his child preferences and they bond over this.Once Henry acknowledges the music he starts to appreciate it himself and discovers shared belief with his child. Gabriel particularly loves The Grateful Dead. The film gets done with father and child going to a Grateful Dead show together. Henry has yearned for this common experience for a long time and it was a second he could always remember. Tolerating his son’s distinction was the way to modifying his relationship and relinquishing his blame. In my family I would like to utilize imparted encounters to hold my attach to my children solid, while letting them create as individuals.There are numerous entanglements in father and child connections. This film caused me to think about my relationship with my own dad. He generally met my conduct with a quiet estimated reaction that more likely than not been exceptionally troublesome. We constantly kept up a decent relationship, which Henry could have too in the event that he made sure to put his son’s needs before himself. I turned out to be so passionate during the film in light of my craving to be the best dad I can be. I trust I can be as patient with my children as my dad was with me. WORKS CITED â€Å"The Music Never Stopped. † Dir. Jim Kohlberg.

Blog Article Example | Topics and Well Written Essays - 250 words

Blog - Article Example The organization comprehended that the S5, which is stuffed with wellbeing and wellness highlights like pedometer, worked in pulse screen, and wellness tracker would trigger significantly more enthusiasm for its Gear Fit. That is the reason the Gear Fit was advertised and forcefully showcased preceding its dispatch that came not long after the dispatch of the S5. The quintessence was to depict the Gear Fit as an ally to the S5 that was not an extravagance but rather an esteemed including device. Along these lines, basically, Samsung utilized the prominence and reach of its cell phones to sell the Gear Fit. Besides, Samsung embraced a wellbeing and wellness topic with the dispatch of the S5 and the Gear Fit that would definitely resound with the vast majority who are aware of wellbeing and wellness. By doing this, the organization ensured that when the device came the objective market had got wind of its accessibility and created enthusiasm for it. This shows a decent use of market/shopper division methods, in light of the fact that except if you need to remain sound and fit there is actually no compelling reason to purchase the contraption. Samsung knew who it needed to rope in, and it went for the jugular. By and by, I think about the Gear Fit before its dispatch and despite the fact that I am not an aficionado of Samsung devices I created enthusiasm for it (to the point of considering getting one) essentially in light of the fact that I am exceptionally cognizant about my wellbeing and

Claremont McKenna Admissions

Claremont McKenna Admissions January 31, 2012 Dick Vos, the former Vice President and Dean of Admissions Financial Aid at Claremont McKenna has resigned. There is a college admissions scandal brewing at the university. Claremont McKenna Admissions is under fire from the press and academia. In 2007, the MIT Dean of Admission resigned for lying on her resume. Specifically, the dean misrepresented her degrees which was rather ironic because she previously spoke out nationally about how, for instance, high school students shouldnt overstate their roles in high school activities. Prior to the scandal, we very much supported the longtime MIT Dean of Admission for speaking out against the status quo in college admissions. The MIT Admissions Office now has some company on Page 6. But that was then. Now its time for Claremont McKenna to dominate Page 6 with a college admissions scandal of their own. If you havent already heard, the Claremont McKenna Office of Admission is in quite a bit of hot water! According to The LA Times, Claremont McKennas Vice President and Dean of Admissions Financial Aid has resigned when news came out that the school had inflated the SAT scores of applicants in the hope of rising in the annual US News World Report college rankings. Even biggertheyve been doing this since 2005 specifically, 10 to 20 points each year! If you didnt suspect the US News World Report college rankings were important before, hopefully you do now that you can see what Deans of Admission will do to push their school ahead of the competition. While Claremont McKenna has not announced this formally, Richard Dick Vos, the former Vice President and Dean of Admissions Financial Aid is no longer listed on the website of the Claremont McKenna admissions office (the school has done a fairly good job of deleting him from every CMC search engine result possible!). He is also no longer employed by the college. It doesnt take rocket science to conclude that Dick Vos is thus the person responsible for inflating SAT test results of applicants in the hope of boosting Claremont McKennas US News World Report rankings. This college admissions scandal, which was prominently featured last night on The New York Times website, is still developing. Check back to our blog for updates.

The elements of a trademark - Free Essay Example

1.0 Introduction Intellectual property is what the mind creates. Through imagination in the mind, one creates literary and artistic works. The mind creates names, symbols, and images. There are inventions and designs, which are all part of intellectual property. The three main types of intellectual property are patents, copyright and trademarks. Patent is the exclusive right to market invention; whereas, copyright is the exclusive right to the author of the original work of the authorship. Trademark is the name, word, device, or symbol that is use in trade to show and to differentiate the goods (Mart, 2015). Intellectual property is protected by law, to have an environment, which innovation and creativity can flourish (WIPO, 2015). 2.0 Elements of Trademark Requirements to be A Trademark A trademark must be used in trade. The trademark law is use to regulate interstate trade. According to the Lanham Act, a trademark is a mark used in trade. The exclusive rights of a trademark are given to the first person who uses it in trade. Besides that, a trademark must be different from others. It is an identity to distinguish specific goods from one another. There a re four categories of distinctiveness. The arbitrary/fanciful or suggestive category is considered to be inherently distinctive. The markà ¢Ã¢â€š ¬Ã¢â€ž ¢s exclusive rights are determined by priority of use. The descriptive category is protected only if it has the secondary meaning in the minds of the public. The secondary meaning is needed to set up a trademark protection for a geographic term or a personal name. The generic category, they will never be eligible for trademark protection. Rather than indicating a unique source, they refer to a general class of products (Cornell, 2015). Trademark Infringement Firstly, to succeed on a claim of trademark infringement, the plaintiff must initiate that he/she has a valid mark qualified to protection and that the defendant used the similar or a same mark in commerce in connection with the sale or advertising of goods and services without plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s agreement. Moreover, the plaintiff must prove that defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s use of the mark is going to cause confusion as to the connection, affiliation or association of the defendant with the plaintiff. Thus, there are three distinct elements necessary to establish trademark infringement claims that are à ¢Ã¢â€š ¬Ã…“useà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“in commerceà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“likelihood of confusionà ¢Ã¢â€š ¬Ã‚  Use Use of a trademark by an alleged infringer must be established as a threshold matter. In commerce demonstrates that the allegedly infringing activities have a substantial effect on interstate commerce. Likelihood of confusion consumers viewing the allegedly infringing mark assume that the product or service it represents is associated with the source of a different product or service identified with a similar mark. 3.0 Trademark Case Apple vs Shenzhen Proview Technology Problem This case is about the rights to the iPad name between Apple and Shenzhen Proview Technology. Apple Inc. says it bought the global rights to the iPad name from Proview in 2009 but Chinese authorities say the rights in China were never transferred. A Chinese court ruled in December that Proview still owned the name in China. Verdict Apple has paid $60 million to settle a dispute in China over ownership of the iPad name. It removed a potential obstacle to sales of the popular tablet computer in the key Chinese market. Additional Information Proview initially hope for more. Proview was pressured to settle the case due to the debt they owed. Besides that, Proview also received pressure from the communist government to settle it because they wanted to attract investors to develop its economy. Unlike trademark squatters, who register names of products sold overseas and then request for the foreign com panies to pay for the rights later, Proview trademark the iPad name long before Apple had the idea for its tablet. Ending the dispute with Proview meant that the leading tablet maker can legally begin selling under iPad trademark in its second-biggest market (Arthur, 2012). Danone Biscuits Manufacturing (M) Sdn Bhd vs Hwa Tai Industries Bhd Facts On 29 October 1990, Danone Biscuits (the plaintiff) a biscuit manufacturer for Jacob, Tiger, Danone and THYE THONG biscuit applied to register their à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  trademark in Malaysia. The trademark were then registered and renewed up to 20 October 2007. The company had been manufacturing, selling and distributing their cookies in Malaysia since 1990 and exported their cookies to other countries in the region. However, in early April 2001, Danone biscuits discovered that another biscuit manufacturer in Malaysia named Hwa Tai Industries (defendant) had been manufacturing and selling chocolate chip c ookies bearing the trademark called à ¢Ã¢â€š ¬Ã…“Chipsplusà ¢Ã¢â€š ¬Ã‚  The plaintiff argued that the defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark infringed upon its registered trademark and immediately requested the defendant to stop the manufacture and sale of cookies bearing the plaintiff trademark. Even though, the packaging of the product, were also confusingly same to the plaintiff registered à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  mark., the defendant refused to do so and the plaintiff file a law sued against the defendant for trademark infringement. The plaintiff argued that the defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  trademark infringed upon its registered trademark, while the similar packaging of the cookies causes the defendant passing off its à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  cookies as the plaintiff à ¢Ã¢â€š ¬Ã…“ChipsMoreà ¢Ã¢â€š ¬Ã‚  cookies that will eventually affect the plaintiff reputation, business and goodwill in Malaysi a Judgment The High Court has made the decision in favor of the Plaintiff, ruling that there was infringement of the plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark. Since the plaintiff had a registered certificate and renewal certificate evidencing a valid trademark and the plaintiff had not given the defendant authority to use their trademark, the defendant was found liable for infringement. An important issue that is highlighted by the Court was the trademark used was almost similar and it may likely create the possibility of confusion amongst the public. In Section 38 of the Trade Marks Act 1976 the word à ¢Ã¢â€š ¬Ã…“likelyà ¢Ã¢â€š ¬Ã‚  was define to mean that only possibility or probability of confusion needed to be established. Although the word à ¢Ã¢â€š ¬Ã…“Plusà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“Moreà ¢Ã¢â€š ¬Ã‚  are two different words, there is sufficient similarity in idea. Furthermore, in deciding the similarity between two different words, the words has to be considered as a whole, by doing so, the court found the marks sufficiently similar to constitute trademark infringement on the defendant. Moreover, the use of similar trademark and packaging may possibly cause confusion and deception to a buyer of chocolate chip cookies. The rectangular packaging shape, the similar placing of both house marks are positioned on the upper left hand side of the packaging. Such misuse will damage the plaintiff business through the loss of sales of its products. Lastly, The Jury have made the decision that the defendant was liable and immediately ordered the defendant cease all manufacture of à ¢Ã¢â€š ¬Ã…“Chipplusà ¢Ã¢â€š ¬Ã‚  cookies. The defendant were asked to change the name and the packaging of the cookies in order to sell their cookies in Malaysia. Furthermore, the plaintiff requested RM5500 from the defendant as compensation misusing their trademark. The defendant paid and changed their cookies named to à ¢Ã¢â€š ¬Ã…“Kiddosà ¢Ã¢â€š ¬  . Opinion This case illustrates the importance of respect for intellectual property. In this modern business world, many profit seeking firms will tend to misuse others intellectual property to help market their own business. This will save them lots of cost and will rise to the market in just nick of time. In this case, it also shows how serious courts are in protecting trademark owners from misappropriation of their commercial advantage through the use of substantially identical marks. This is why, it is important for business owners to seek advice from intellectual property professionals before registering their trademark to avoid this kind of issue from occurring which will save the company lots of money and time. 4.0 Conclusion The benefits of intellectual property allow business owners to prevent unauthorized use of the protected IP. If a patent protects a product, the creation of identical or similar brand name to products can be prevented. Besides that, in the case of academics, RD teams and designers wanting to show that their technology is at the cutting edge of progress. Patents, copyright and trademark are a powerful indication that their work is cutting edge and they can be used as references in the same way as any other publications.